JOB TITLE: Instagram Testimonial & Case Study Research Assistant (Coaching / Personal Development Brand)
DESCRIPTION:
I’m looking for someone highly organised and observant to go through my Instagram account(s) and help extract as much social proof, testimonial content, and case study material as possible.
This is not just basic admin work. I need someone who can recognise strong transformation stories, emotional moments, powerful client feedback, and posts that have genuine marketing value.
The work covers all areas of my coaching and businesses, including:
• Adapt & Evolve • Breathwork / cold exposure • Pressure-based coaching • Personal development • Mindset / emotional resilience • Physical challenges and experiences • Youth and athlete work • General coaching and transformation work
YOUR ROLE:
Go through Instagram posts, reels, stories highlights, captions, comments, tags, and visible interactions to identify:
1. TESTIMONIALS • Written feedback in comments, captions, DMs/screenshots already posted, tagged posts, etc. • Positive client/member feedback • Any statements showing impact, transformation, emotional breakthroughs, confidence changes, mindset shifts, resilience, etc.
2. CASE STUDY POTENTIALS Identify people who: • Have clearly changed over time • Have repeatedly attended sessions • Have visible progression • Have compelling stories • Would make strong before/after style case studies • Would suit website/social media marketing
3. POWERFUL CONTENT Flag: • Strong emotional posts • Powerful videos • Posts with strong engagement • High-authority or high-credibility moments • Athlete/youth transformations • Content that clearly explains or demonstrates the coaching philosophy
4. MISSING TESTIMONIAL OPPORTUNITIES Part of the role is identifying posts or people where: • The content/story is strong • But there is no formal testimonial
I want you to note: “Potential testimonial request” along with: • The person • The post/video • Why they would be valuable to approach for a testimonial
DELIVERABLES:
I would like everything organised clearly inside a Google Doc, Spreadsheet, or Notion board including:
• Link to the post/reel • Screenshot if needed • Name/username • Type of content • Written testimonial copied out • Summary of why it’s valuable • Suggested use (website, Instagram, landing page, athlete page, youth page, etc.) • Notes on whether follow-up for a testimonial is recommended
BONUS IF YOU: • Understand branding/marketing psychology • Can recognise emotionally compelling stories • Understand coaching/personal development brands • Can suggest content themes or patterns emerging from the material • Can help categorise testimonials into themes (confidence, resilience, pressure, mindset, performance, emotional control, etc.)
IMPORTANT: I do not want someone who just gathers random screenshots.
I want someone who can think strategically and recognise: • trust-building content • authority • transformation • emotional connection • proof of impact
Please reply with: • Similar work you’ve done • Whether you understand personal brand / coaching marketing • Your estimated timeframe • Examples of organised research/admin work if possible
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