Job description: We’re looking for a freelance Search PPC specialist to take hands-on ownership of Google Ads and Microsoft Ads management for our B2B clients. This isn’t a set-and-forget role – you’ll be in the accounts daily, monitoring performance, managing search terms, and building the evidence base that drives smarter decisions. You’ll work within a structured approval framework alongside our senior paid media lead, who handles strategic oversight, bid strategy decisions, and client reporting. Your role is execution and analysis – flagging anomalies, documenting recommendations, and keeping both platforms running cleanly and efficiently. Microsoft Ads is not a secondary platform here. We treat it as a parallel workstream with its own opportunities, and we need someone who gives it genuine attention from day one. Responsibilities:
Daily monitoring across Google and Microsoft Ads – spend, pacing, CTR, impression share, conversion volume, and ad disapprovals Search term review and negative keyword management across both platforms, with documented recommendations submitted for approval before upload Prepare bidding, budget, and pacing recommendations covering tCPA performance, impression share trends, and adjustment candidates Support conversion tracking implementation and monitor against pre-change baselines during observation windows Gather and compile data for weekly advertising trend reports covering both platforms Maintain an optimisation action log – tracking baselines, 14/30-day checkpoints, and closed-won cross-references Cross-reference platform data with CRM (Salesforce) outputs before any keyword pause or exclusion decisions Flag anomalies and structural issues promptly, checking change logs before escalating Work within a clear approval framework – you document, recommend, and flag; structural changes are approved before going live Skills & experience:
Strong hands-on experience managing Google Ads search campaigns – keyword strategy, search term analysis, Quality Score optimisation, tCPA and Maximise Conversions bid strategies, and budget pacing Genuine Microsoft Ads proficiency – not just mirrored Google campaigns, but an understanding of platform-specific dynamics including competition differences, quality score nuances, and cannibalisation patterns Experience with conversion tracking setup, observation windows, and attribution monitoring Comfortable working with CRM data (Salesforce preferred) as the authoritative revenue source alongside platform metrics Analytical and methodical – you build an evidence base before making recommendations, not after Strong documentation habits – you log what you find, what you recommend, and what changed Confident working within structured approval processes without needing to go it alone 3+ years of hands-on Search PPC experience, ideally in a B2B or lead generation environment Excellent attention to detail and a disciplined approach to account hygiene Desirable:
Experience with HubSpot or similar marketing automation platforms Familiarity with offline conversion imports and lead stage optimisation Experience supporting account handovers or remediation projects Understanding of B2B sales cycles and how they affect PPC attribution Other details:
Freelance contract (rate based on experience) Fully remote – we’re a distributed team across the UK and US, and this role works remotely by default If you’re based near Reading, UK, there’s occasional opportunity to work in person with the team – but it’s not a requirement We work primarily across UK and US Eastern time zones – some overlap with UK hours (GMT/BST) is helpful for async collaboration, but we’re flexible Collaborative, structured team environment with clear escalation paths Opportunity to work on B2B accounts where platform data connects to real pipeline outcomes
Remote German Language Trainer Needed Category: Education & Tutoring, Education Consulting, German Translator, German Tutoring, Language Tutoring, Teaching / Lecturing, Zoom Budget: ₹400 - ₹750 INR
28-May-2026 10:03 GMT
Android Utility App Development Category: Android, Android App Development, Documentation, Java, Kotlin, Mobile App Development, Mobile Development, Software Architecture Budget: ₹1500 - ₹12500 INR
28-May-2026 10:03 GMT
Strategi Mendapatkan Klien Desain Category: Branding, Content Writing, Data Entry, Excel, Graphic Design, Logo Design, Marketing Strategy, Product Design Budget: $250 - $750 USD
28-May-2026 10:00 GMT
Ecommerce Video Ads Creation Category: AI (Artificial Intelligence) HW / SW, Commercials, Content Creation, Graphic Design, Script Writing, Social Media Marketing, Video Ads, Video Editing, Video Production, Voice Talent Budget: $1500 - $3000 AUD
28-May-2026 09:59 GMT
Automated NSE Future Share List Creation Category: Automation, Data Analysis, Data Collection, Data Integration, Data Management, Data Processing, Data Visualization, Database Management, Excel, Financial Analysis Budget: ₹600 - ₹1500 INR
28-May-2026 09:59 GMT
GoHighLevel AI & Geo SEO Category: AI (Artificial Intelligence) HW / SW, AI Chatbot, AI Content Creation, GoHighLevel, Internet Marketing, Link Building, PHP, SEO Budget: $30 - $250 USD
Global AI Tool Store Affiliate Campaign Category: Advertising, Affiliate Marketing, AI (Artificial Intelligence) HW / SW, AI Chatbot Development, AI Content Creation, AI Development, AI Model Integration, Internet Marketing, Marketing, SEO Budget: min $50 USD
28-May-2026 09:57 GMT
HTML-to-WordPress Migration Category: CSS, HTML, PHP, Web Design, Web Development, Web Hosting, WordPress Budget: $30 - $250 USD
