Expected duration: 1 - 6 months PAIL® Solicitors is seeking a LinkedIn Growth & Conversion Specialist to manage and grow our LinkedIn Premium Company Page and drive qualified traffic to our website.
This is a results-driven role, focused not just on posting content, but on building authority, generating engagement, and converting visitors into enquiries.
Key Objectives (Trial Period) Increase LinkedIn Company Page visibility and engagement Drive targeted traffic to the website Improve conversion pathways (LinkedIn → website → enquiry) Strengthen brand authority through media, insights, and content
Core Responsibilities 1. Content Strategy & Posting Plan and execute 2–3 posts per week Content types: Media features (Times, Sunday Times, VAN, podcast) Legal insights (short, high-impact) Client-facing resources (e.g. Film Legal Risk Checklist) Service highlights (Film, Modelling, Influencer, Esports)
2. Conversion-Focused Optimisation Ensure posts include clear CTAs (download, contact, read more) Drive traffic to: Website service pages Lead magnets (e.g. checklist) Optimise LinkedIn Company Page (Featured + Highlights)
3. Engagement & Growth Respond to comments/messages Identify and engage with: Founders, creatives, agencies, producers Grow followers organically (no spam tactics)
4. Performance Tracking Provide a weekly summary including:
Post reach & engagement Click-throughs to website Follower growth What content is performing best
5. Collaboration Work with Peter to: Approve posts Align messaging with legal positioning Repurpose: Existing testimonials Media mentions Website content
Deliverables (3-Month Trial) Minimum 24–30 LinkedIn posts At least 3–5 high-performing posts (above baseline engagement) Measurable increase in website traffic from LinkedIn Improved Company Page structure and positioning
Success Metrics +30–50% increase in LinkedIn engagement Consistent click-throughs to website At least 3–5 inbound enquiries influenced by LinkedIn Clear evidence of content → traffic → conversion flow
Candidate Profile Proven experience growing LinkedIn pages (B2B/professional services preferred) Strong understanding of conversion-focused content Ability to write clear, authoritative, non-fluffy content Familiarity with legal, media, or creative industries is a plus
I need: Hands-on posting Light strategy + execution Cost-efficient testing
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