I am launching a new platform and looking for a highly experienced Meta Ads specialist to lead both the pre-launch and launch advertising.
This is not a basic ads role. I need someone who understands how to build momentum from zero and drive real traction from day one.
Project Overview
Platform is in pre-launch Meta (Facebook & Instagram) pages are set up but unused No ads or content have been run yet Goal: Build an audience → convert → scale
Scope of Work Phase 1: Pre-Launch (Signup Campaign) Build and manage campaigns focused on early user acquisition Create high-impact creatives (video strongly preferred)
Clearly communicate: What the platform is Why it matters Why users should sign up now Develop a strategy to capture attention quickly and drive signups from a cold audience
Phase 2: Launch (Revenue Campaign) Transition into campaigns focused on: Promoting live services Driving paid conversions Optimise using data gathered from Phase 1 Implement retargeting and funnel refinement
What I’m Looking For Proven experience launching platforms or services from day one Strong expertise in Meta Ads (Facebook & Instagram)
Ability to: Produce scroll-stopping video creatives Write high-converting ad copy Build and manage full-funnel campaigns Strategic thinker — I am open to suggestions on: Improving conversion rates Best ways to engage and nurture users post-signup Target Market Initial: Ireland Expansion: United Kingdom
Preference will be given to applicants based in Ireland or the UK
Deliverables End-to-end campaign strategy (both phases) Ad setup, testing, and optimisation Creative production (video preferred) Audience building and retargeting setup Ongoing performance reporting Recommendations for post-signup engagement To Apply
Please include:
Examples of similar launches you’ve worked on Measurable results (CTR, CPA, ROAS, etc.) Your approach to pre-launch campaigns Any initial thoughts on how you would approach this project
Important Only tailored proposals will be reviewed Generic or AI-generated applications will not receive a response
Looking for someone who can take ownership, think strategically, and help build real momentum from the outset.
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