We are looking for an experienced SEO and Digital Strategy Consultant with strong Shopify and B2B ecommerce experience to help grow our website and increase both online sales and B2B enquiries.
Background Universal Smart Cards is migrating its ecommerce website from OpenCart to Shopify as part of a wider digital growth strategy. The new Shopify website will act as both an ecommerce platform and a B2B lead generation website, supporting online sales, enquiries, and customer accounts. We are looking for a digital and SEO partner to help optimise the Shopify site structure, SEO, content, and conversion strategy to support long-term growth and increase both direct and indirect sales. This role will begin with a full SEO and Shopify strategy review, followed by ongoing monthly SEO and digital strategy support. You will work alongside our internal marketing and development team to improve SEO performance, website structure, content strategy, and conversion performance.
Key Responsibilities • Shopify SEO (technical, on-page, collections, products) • SEO strategy and keyword planning (B2B focused) • Website structure and navigation recommendations • Landing page and content strategy • Technical SEO audits and improvements • Conversion and lead generation improvements • Aligning social media and content with SEO and lead generation • Monthly reporting and ongoing SEO improvements • Advising on AI tools and workflows for SEO and content • Required Experience
Applicants must have: • Strong Shopify SEO experience • Strong B2B SEO experience • Technical SEO knowledge • Experience improving ecommerce and lead generation websites • Experience working with developers and marketing teams • Experience creating SEO and content strategies, not just blog writing • Project Structure
Phase 1: Initial audit and strategy Phase 2: Ongoing monthly SEO and digital strategy retainer
Reporting We currently use SE Ranking and internal reporting platforms, and we would expect the consultant to either work within these tools or provide reporting data that can be integrated into our existing reporting systems.
When Applying Please Provide • Examples of Shopify websites you have worked on • Examples of B2B SEO projects • What SEO tools you use • Your monthly retainer cost • What deliverables you provide each month
Important Please start your proposal with the word SHOPIFY so we know you have read this description.
Please also include one example of a Shopify website you improved and what results you achieved.
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