We want a clean, scalable, and template-based implementation of schema markup across the site.
Expected coverage: Organization (sitewide) WebSite WebPage (core pages) Article / BlogPosting (for blog content) Case study pages (e.g. Infodesk) – appropriate schema type (e.g. Article or CreativeWork) BreadcrumbList (where applicable)
Requirements: JSON-LD format Implemented at template level (not manual page-by-page where avoidable) Must reflect visible on-page content (no misleading markup) No duplication or conflicting schema
2. Meta Descriptions Review and rewrite meta descriptions across key pages Ensure: unique per page aligned to search intent written for CTR (not keyword stuffing) consistent tone with brand
3. Image Alt Tags Review and optimise alt tags across the site
Ensure: descriptive and meaningful accessibility-focused not spammy or keyword-stuffed
Deliverables
Please include the following:
List of schema types implemented per page/template Example JSON-LD snippets Confirmation of implementation method (template vs manual) Validation proof (e.g. Google Rich Results Test or Schema Validator) Summary of updated meta descriptions and alt tag approach Access & Implementation Website is built on: Wix
Please confirm: what level of access you require how changes will be implemented
Timeline
Please provide:
Estimated timeframe for completion Any dependencies or requirements from our side
What We’re Looking For
Demonstrated experience with structured data implementation Understanding of SEO best practices (not just automation tools) Ability to explain decisions clearly Experience with B2B / agency websites Understanding of how structured data supports AI/LLM discoverability Suggestions for further SEO improvements
View the website in question here - www.twenty-one-twelve.com
Questions for You
Please include in your response:
What schema types would you implement for this site and why? How would you handle case study pages specifically? How do you ensure schema aligns with Google guidelines? How do you approach meta descriptions for CTR? Can you share examples of similar work?
Notes
We are not looking for bulk/automated SEO fixes. We want a thoughtful, structured implementation that will scale with the site.
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