Looking for an experienced UX / conversion-focused web designer to help structure a property services website (Exploring Madeira).
This is not just design, I need someone who can recommend the best structure, user journey and conversion approach based on the business information provided.
About the business is in the document attached please read.
What I need help with • Website structure & page hierarchy • UX flow & service funnels • Homepage gateway layout • Two conversion landing pages • CTA placement strategy • Structuring copy from provided documents • Improving enquiry conversion
Strategy thinking is more important than visuals.
Key website concept: Website should clearly split into two paths: - Land sourcing - Build / Renovate support
Homepage should act as a gateway where users choose their path.
Each needs its own structure and landing page.
Key requirements
Website must: • Clearly separate both services • Include 2 lead generation landing pages • Highlight building USP (Digital Property Passport – build transparency) • Show land sourcing examples • Include About page • Include social proof • Allow PDF download • Make WhatsApp & contact very visible • Be mobile optimised • Focus on lead generation
Full documentation including: • Business overview • Services breakdown • Website strategy brief • Language & tone guidance • Non-negotiable requirements • Social links
You will use this to structure the site and copy.
Deliverables expected • Website structure recommendation • UX flow suggestions • Wireframe direction • Landing page structure • Conversion improvements (UI/design can follow after structure.)
Ideal person
Someone experienced with: • UX strategy • Service websites • Lead generation sites • Conversion thinking
Not just visual designers.
IMPORTANT TO APPLY: Please read all documents and material provided so you fully understand the project and whats expected from you. Budget is flexible! looking for someone to focus on this not juggle 20 projects at one time.
Please start your reply with the word MADEIRA so I know you read the brief.
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