Google Ads Specialist (B2B Lead Generation — Full Optimisation)
We are looking for an experienced Google Ads specialist to take full ownership of optimisation for a B2B lead generation account.
This is not an ecommerce role. The focus is on high-intent B2B traffic, long sales cycles, and generating qualified leads — not volume for the sake of it.
Scope of Work
You will be responsible for ongoing optimisation and performance improvement across the account, including:
Search term analysis and continuous negative keyword refinement Bid management and budget allocation based on performance Ad copy testing (RSAs, assets, messaging aligned to intent) Campaign and ad group structure optimisation Audience strategy including remarketing (Display and RLSA) Ongoing performance analysis and identification of growth opportunities Monthly performance reviews with clear actions and rationale Performance Focus
Improve cost per qualified lead (not just CPL) Increase lead quality and conversion rates Ensure budget is being allocated to the highest intent opportunities Reduce wasted spend through tight keyword and audience control Account Context
B2B lead generation (not ecommerce) High-value conversions with longer sales cycles Multiple service-based landing pages Emphasis on intent-driven search campaigns Experience Required
Proven experience managing B2B Google Ads accounts Demonstrated ability to improve CPA/CPL in lead generation environments Strong understanding of search intent, keyword structuring, and negative strategies Experience working with smaller budgets where efficiency is critical Ability to think commercially, not just technically Nice to Have (but not required)
Experience with remarketing strategy (Display / RLSA) Understanding of offline conversion tracking or CRM-based optimisation Ability to provide landing page and conversion rate feedback Engagement
Ongoing work (initial setup + weekly optimisation) Expected time commitment: approx. 5–8 hours per week depending on scope We are looking for someone proactive who can take ownership, not just follow instructions To Apply
Please include:
Examples of B2B accounts you have worked on Specific results where you improved CPA/CPL Your approach to optimising a B2B lead generation account We are looking for someone who understands how B2B buyers behave and can optimise accordingly — not someone applying generic ecommerce tactics.
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