Overview We are seeking an experienced freelance Direct Sales Specialist to design, build, and execute a multi-channel outbound sales campaign for a client. The campaign will support a field-based sales force by generating qualified leads and booked appointments through a coordinated approach using targeted email outreach, LinkedIn prospecting, and telesales.
Deliverables
Documented outbound strategy and campaign plan Messaging frameworks and outreach scripts (email, LinkedIn, telesales) Live campaigns across all three channels Daily performance reporting and optimisation recommendations A steady flow of qualified, booked meetings for the field sales team
Required Experience
Proven track record in B2B direct sales or outbound lead generation Strong experience with email marketing, LinkedIn outreach, and telesales Ability to engage senior decision-makers and drive meaningful conversations Experience supporting or working alongside field sales teams Data-driven mindset with a focus on continuous improvement
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