Distribute a senior research survey to UK based business leaders and generate qualified responses at volume.
The research examines how growth is owned, governed and measured inside organisations, with a focus on pipeline, revenue and decision authority.
This is not a mass marketing task. The objective is targeted reach into relevant leadership audiences. Objective: Generate high quality survey responses from: - CEOs, Founders, Managing Directors - Commercial Directors / CROs - Sales and Marketing leaders - Finance and Operations leaders
Success is defined by: - Number of completed responses - Seniority of respondents - Relevance of organisations (SME / scale-up focus)
Scope of Work Identify and access relevant UK communities: - LinkedIn groups - Founder / SME networks - Marketing and commercial leadership groups - Slack / WhatsApp / private communities where accessible
Direct outreach: - Targeted LinkedIn messaging to qualified profiles - Founder / leadership introductions where possible
Controlled posting: - Share survey in relevant groups without damaging positioning - Avoid spam behaviour or low quality distribution
Track activity: - Where the survey has been shared - What channels produce responses
Limitations: - No mass spam or low quality list blasting. - No junior or student heavy audiences. - No generic "marketing survey" positioning.
This must be positioned as a leadership research study, not a form fill exercise.
Output: - Consist weekly flow of responses. - Clear visibility of which channels are working. - Evidence of access to senior audiences.
Commercial context: This research feeds a broader system: - Report publication - Diagnostic engagement - Commercial conversion
Poor distribution quality breaks the system. Senior relevance matters more than volume.
Required Proof of Capability Applications without this will be rejected. - List specific UK groups, communities or networks you can reach - Include audience type and approximate size
Targeting - Example of how you identify and select senior profiles Screenshot or description of filters used
Response Generation One example where you generated: - survey responses, OR - event registrations, OR - research participation Include: - number of responses - channel used
Messaging - One example of outreach message or post used
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