I run a mobile car valeting and detailing business and I’m looking for an experienced Google Ads / PPC specialist to build and optimise a high-converting campaign focused on local lead generation.
The goal is simple: generate consistent bookings for mobile car valeting services within my local service area.
This is not a basic setup job. I need someone who understands local service businesses, lead generation, and conversion tracking.
What I Need Done
The work should include the following:
1. Full Google Ads Campaign Setup
Keyword research focused on high-intent local searches Structuring campaigns correctly (campaigns, ad groups, keywords) Separate campaigns for core services such as: Mobile car valeting Interior deep cleaning Mould removal / specialist cleaning Engine bay cleaning Use of exact, phrase and broad match where appropriate
2. High-Converting Ad Copy Create multiple responsive search ads including:
Strong headlines (30 characters max) Booking focused descriptions Local intent messaging Clear calls to action such as: Book Online Same Day Slots Mobile Service
3. Location Targeting
Set up local targeting around my service area Ensure ads only show to people within a realistic service radius
4. Negative Keyword Strategy
Build a strong negative keyword list to eliminate irrelevant traffic such as: jobs training DIY searches products
5. Conversion Tracking Setup This is critical.
I need full tracking installed and verified including:
Google Ads conversion tracking Booking conversions Contact form submissions Phone call tracking (if possible)
You must test the tracking and confirm conversions are recording correctly in Google Ads.
6. Landing Page Review Review my website and provide suggestions to improve conversion rate, including:
messaging call to action placement page structure
7. Campaign Optimisation Strategy Provide guidance on:
recommended bidding strategy daily budgets expected cost per lead scaling strategy once conversions start coming in
Deliverables
By the end of the project I should have:
Fully built Google Ads campaign Correct keyword targeting Conversion tracking working properly Ads written and live Negative keywords implemented Basic optimisation recommendations
Ideal Freelancer
I'm looking for someone who:
Has strong experience with Google Ads lead generation Has worked with local service businesses Understands conversion tracking and campaign optimisation Can explain things clearly and work efficiently
Please include:
Examples of past Google Ads campaigns Typical cost per lead results you have achieved Confirmation you can set up conversion tracking correctly
