Expected duration: 3 - 4 weeks Job Post: Complete Website Redesign — Luxury Serviced Accommodation Brand (London) Title: Website Redesign + SEO for Award-Winning Serviced Accommodation Company
Budget: Open to quotes (one-off + optional monthly retainer)
About Us
Stay Smart is an award-winning serviced accommodation operator managing a growing portfolio of short-term rental properties across prime London locations including Golders Green, Fulham, Bermondsey, Deptford, and Farringdon.
We've been recognised as:
Emerging Luxury Serviced Apartment Brand – London 2025 (Real Estate Insider) Accommodation Specialists of the Year – London & South East England (Prestige Awards 2026/27) Current website: https://stay-smarter.com/
Project Overview
We need a complete website redesign — not a refresh, a full redo. The current site does not reflect our brand positioning as a luxury serviced accommodation provider. We're looking for a developer/agency who can deliver a modern, high-converting website that matches the quality of our properties and industry recognition.
Scope of Work
Full website redesign & development — clean, modern, luxury feel Pages required: Home, About Us, Contact Individual property listing pages per location (5 locations) Location-specific landing pages for local SEO visibility Service pages (Airbnb Management, Become a Host, etc.) FAQ, Privacy Policy, Terms & Conditions Enquiry/booking forms with automated email submissions SEO implementation: Full on-page SEO optimisation Schema markup for enhanced search results Google Business Profile setup & optimisation Location-specific SEO strategy Analytics & tracking setup (Google Analytics, etc.) Mobile-responsive design across all devices Fast load times — performance-optimised Newsletter signup integration What We're Also Interested In (Optional / Quote Separately)
Ongoing website maintenance & updates Hosting (if included in your offering) Automated blog setup CRM integration Local business optimisation (citations, directories, etc.)
To Apply, You MUST Include:
Applications without the following will not be considered.
Portfolio link — show us at least 2-3 websites you've designed and built (live URLs, not mockups) At least one project in hospitality, property, or short-term rental — we want someone who understands the space Detailed quote broken down into: One-off design & development fee Monthly fee (if applicable — for maintenance, hosting, SEO) Any additional costs Estimated delivery timeline Tech stack you'd recommend and why (WordPress, custom build, etc.) Your maintenance/support offering — what happens after launch? Ideal Candidate
Proven experience building websites for hospitality, property management, serviced accommodation, or vacation rental businesses Strong portfolio of live websites (not templates or demos) SEO knowledge — not just keywords, but schema, local SEO, and technical SEO Excellent communication and clear project timelines Based in UK or comfortable working in UK timezone How We'll Decide
We are evaluating multiple developers and will create a shortlist based on:
Quality and relevance of portfolio Value for money (not necessarily the cheapest) SEO capability Communication and professionalism Maintenance/long-term support offering We aim to make a decision within 2 weeks of receiving all quotes.
To get in touch: Please reply with the items listed above, or message us to arrange a quick call.
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