We’re looking for an experienced digital marketing tracking specialist to audit and resolve issues across our analytics and advertising tracking setup.
Our current implementation appears incomplete, inconsistent, and occasionally failing, and we need an expert to review the full stack, identify gaps, implement fixes, and ensure reliable end-to-end tracking.
Platforms involved: Shopify Drupal Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Ads conversion tracking Meta (Facebook/Instagram) Pixel & Conversion API
Scope of work: Conduct a full audit of our tracking setup Identify missing, broken, or duplicated events Diagnose inconsistencies between platforms (e.g. GA4 vs ad platforms) Implement fixes across GTM, GA4, Shopify and ad platforms Ensure correct ecommerce event tracking (view item, add to cart, checkout, purchase etc.) Verify conversion tracking accuracy across Google Ads and Meta Test and validate tracking across devices and user journeys
Deliverables: Documented audit findings and recommendations Implementation of fixes across the stack Verification that events and conversions fire correctly across all platforms Clear documentation of the final tracking setup
Experience required: Strong experience with GA4, GTM, Shopify ecommerce tracking Experience implementing Google Ads and Meta conversion tracking Ability to diagnose data discrepancies across platforms
This is for an established ecommerce brand, and we’re looking for someone who can quickly diagnose the issues and ensure our tracking is reliable going forward.
Please include: Relevant examples of similar tracking audits you’ve completed Confirmation of experience with Shopify + GTM ecommerce tracking
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