I need a cohesive set of visual and physical assets to communicate our organisational Strategic Plan for the coming year. The concept is built around a “travel agent / journey” theme, - “we know where we’re going – come be part of the journey.” Assets need to: - Be simple, consistent, and strengthen leadership communication - to be used as a light reference tool; - Give people memorable, tactile takeaways that create focus; - Communicate strategy at a high level without overwhelming detail (no sensitive details); - Create moments of curiosity, fun and engagement;
Output - A 'Travel Pack' (all editable digital versions that are able to be printed) including: - A 'Boarding Pass' - Your Ticket to the Year Ahead - An Itinerary - HIghlights of our Journey - A Passport to Progress - focusing on culture and collaboration - A 'Travel Brochure' - strategic plan at a glance - Slide Template for presentations - maybe to include a journey map, destination markers etc - Intranet Assets - banners for updates etc
Tone & Look - Confident, positive, energetic - Clean and modern - High readability - Avoid cliché corporate imagery (e.g., handshakes, arrows everywhere) - Travel theme should enhance, not overpower, the strategy
Practical Considerations: - Must align to Brand Guidelines (in terms of colours and font. Doesn't need to be quite as corporate as this is for internal communications so want an element of fun) - Must be delivered as editable templates (Powerpoint, Adobe, Word) - Templates should be simple for non-designer to use
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