Mini brief: Social + Newsletter Marketing Support (BYP + Legal GiGZ) 1) Who I am / what this is I’m Shaun Jardine. I run two complementary brands in the legal sector: • Big Yellow Penguin (BYP) – value-based pricing training/consulting for law firms: http://www.bigyellowpenguin.co.uk This website is in the process of being updated. • Legal GiGZ (GiGZ) – a directory/platform for legal conferences, speakers and suppliers: http://www.legalgigz.com I’m looking for a practical social/email marketing manager to help me create consistency, improve quality, and build repeatable systems. ________________________________________ 2) The immediate priority (Phase 1): Email newsletters in Mailchimp Goal: establish a reliable newsletter engine for both brands (format, workflow, cadence, and performance tracking). Cadence • BYP: one newsletter every 6–8 weeks. The newsletter is called Tip Of The Iceberg • GiGZ: one newsletter roughly every 3 weeks. The newsletter is called GiGZ Gazette Current state • BYP: Mailchimp template already exists + some Canva artwork/assets • GiGZ: logo exists; no Mailchimp template yet and limited creative assets What I need you to do • Create/refresh newsletter structure and sections (especially for GiGZ). I will supply the content in a Word document. • Build or refine Mailchimp template for LegalGigz newsletter (mobile-friendly, on-brand, easy to reuse) • Light editing to sharpen clarity, CTA, and flow (using my content) • Set up a repeatable production workflow: content intake → draft → design → review → send • Basic reporting after each send (open rate, clicks, top links, list growth) + suggestions What “good” looks like • Newsletters go out on time without drama • Layout is consistent and professional • Clear CTAs and measurable engagement • I’m not reinventing the wheel each time ________________________________________ 3) Secondary priority (Phase 2): Social media tidy-up (after Phase 1 is running) Channels (current focus) • Legal GiGZ: Instagram, Bluesky, X (currently inconsistent / low quality) • BYP: light support as needed, aligned with newsletter themes What I need • Someone with demonstrable skills using Mailchimp. • A simple, repeatable content approach: “newsletter → socials” repurposing • Basic content calendar and posting rhythm (realistic and sustainable) • Canva-based templates for posts (branded, consistent, quick to produce) • Copywriting that fits platform tone and drives traffic back to site/newsletter ________________________________________ 4) Inputs I will provide • Links to both websites and brand context • Access to Mailchimp (and current BYP template) • Access to existing BYP Canva assets + logos • Raw content: notes, links, event/speaker/supplier highlights, announcements • Examples of prior newsletters (posted on my LinkedIn profile) ________________________________________ 5) Deliverables (first 4–6 weeks) Week 1–2 • Quick audit of current BYP Mailchimp template + improvements • Build GiGZ Mailchimp template (sections + reusable layout) • Create a simple newsletter workflow + checklist (so nothing is missed) Week 3–6 • Send at least one GiGZ newsletter • Prepare BYP newsletter draft when next due (or create a ready-to-go issue framework) • Set up basic tracking/reporting + a lightweight “what to improve next time” note ________________________________________ 6) Skills I’m looking for • Mailchimp template build + newsletter production. I will want to take up references. • Strong editing/copy skills (B2B tone, clear CTAs) • Canva design (simple, consistent brand templates) • Organised project handling (deadlines, checklists, version control) • Bonus: experience marketing to legal / professional services audiences ________________________________________ 7) How we’ll work • I’ll supply raw content and links; you turn it into polished email + assets • Short monthly check-in (15–30 mins) • You’ll propose a cadence and keep us on track ________________________________________ 8) If you’re interested Please send: 1. 2–3 examples of newsletters you’ve produced (or a portfolio) 2. Confirmation you can build Mailchimp templates + work in Canva 3. Your availability and preferred way of working 4. Details of costs
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