Expected duration: Ongoing We’re an e‑commerce brand in the luxury pet accessories space. We handle brand, content, and execution in-house. We’re looking for an ongoing strategic partner to guide our digital marketing and growth — we will do the actual implementation. The right candidate will have a proven track record growing e‑commerce brands with strong experience in: Meta & Google Ads strategy; Email & lifecycle marketing strategy; CRO and UX best practices for DTC brands; SEO fundamentals and content strategy; Analytics, attribution, and A/B testing. The individual must be comfortable leading at a strategic level and giving clear, prioritized guidance that a small team can execute
Role Overview - Review our data and marketing performance regularly - Identify opportunities, prioritize tests, and create clear action plans - Advise on how to grow revenue, profitably, across channels
Paid Ads Strategy (Meta & Google) - Review performance and give specific, actionable changes for us to implement
Email, Flows & List Growth (Strategy) - Audit current flows; Recommend new flows, segmentation, and timing - Advise on list growth tactics (lead magnets, pop-ups, quizzes, referral ideas) - Set targets and benchmarks for key email KPIs
Website, CRO & UX (Strategy) - Review site funnel and analytics (homepage → collections → product → cart → checkout) - Identify friction points and prioritize CRO tests (layouts, messaging, offers, trust elements) - Recommend specific changes for landing pages, product pages, and navigation - Help define a simple A/B testing roadmap - Identify app removal or changes recommendations
SEO & Content Direction - High-level keyword and content strategy (topics, intent, priorities) - On-page optimization guidance for key pages and blogs - Recommend content themes and briefs
Analytics, KPIs & Reporting Cadence - Help us define and track the right KPIs (ROAS, CAC, LTV, CVR, AOV, email revenue, etc.) - Ensure we have the right measurement setup (GA4, pixels, UTM structure – guidance only) - Provide a simple recurring report/summary with: - What’s working / not working - Priority actions for next period - New experiments to run
Please include in your reply: 1. Brief intro: Who you are, where you’re based, and your e‑commerce focus. 2. Relevant examples: 1–3 brands where you led digital strategy and drove measurable growth (ROAS, revenue, CVR, email revenue, etc.). 3. Your approach: In 5–8 bullet points, outline what you’d do in the **first 60 days** with us (audits, priorities, and key deliverables). 4. Your rate & availability: Monthly retainer or hourly, plus typical availability and time zone.
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