Expected duration: less than 1 week We are launching a new commercial solar brand: Caledonia Solar.
This is a Scotland-headquartered commercial solar installer delivering projects across Scotland and the wider UK. Our target market is SME and mid-market commercial clients (100–800 kWp installations), including facilities managers, procurement teams, and finance stakeholders.
This is not a domestic or lifestyle renewable brand. The identity must feel:
Corporate
Mature
Infrastructure-led
Credible to procurement decision-makers
Clean and modern
Scalable for long-term growth
We are looking to commission a complete, professional brand pack to support website development, PPC campaigns, proposals, and sales collateral.
Scope of Work
The selected designer will deliver a structured brand identity package including:
1. Logo Suite
Primary logo (horizontal version)
Stacked / vertical variant
Icon / mark only version
Monochrome version
Light and dark background versions
Favicon version
Logos must be delivered in:
AI / EPS (vector source)
SVG
PNG (transparent background)
PDF export
2. Colour Palette
Primary brand colours (2–3)
Secondary / accent colours
Defined HEX, RGB and CMYK values
Usage guidance (where appropriate)
Palette must feel:
Corporate
Energy/infrastructure appropriate
Not “eco cliché” green-heavy unless handled professionally
3. Typography System
Primary headline font recommendation
Body font recommendation
Web-safe pairing
Hierarchy guidance (H1–H4 example structure)
Must work for:
Website
Pitch decks
Sales proposals
LinkedIn and PPC creatives
4. Visual Style Direction
Button style concept
UI tone guidance (for web team)
Suggested imagery direction (commercial solar, industrial, infrastructure tone)
Iconography style direction
5. Brand Guidelines Document (PDF)
A concise but structured brand guidelines document (10–20 pages) including:
Logo usage rules
Clear space and sizing rules
Colour usage
Typography rules
Do’s and Don’ts
Example brand application mockups
This must be professionally presented and suitable for sharing with web developers and marketing partners.
Target Audience
Commercial decision-makers including:
Facilities Directors
Operations Managers
CFOs / Finance Directors
Procurement teams
SME business owners
Tone must reflect financial credibility and technical competence.
Brand Positioning
Caledonia Solar is positioned as:
A Scottish-headquartered commercial solar specialist delivering projects across Scotland and the wider UK.
The brand must balance:
Regional authority
National capability
Technical credibility
Financial maturity
We are not a domestic installer brand.
Deliverables
Full logo suite (all formats listed above)
Defined colour palette
Typography system
Brand guidelines PDF
All source files
Web-ready assets
Required From Applicants
Please include:
Portfolio examples of corporate / B2B brand work (not lifestyle brands)
Experience creating brand packs for infrastructure, engineering, energy, or technical sectors
Confirmation of number of initial concepts provided
Revision policy
Estimated timeline
Fixed price proposal
Timeline
Target turnaround: 2–3 weeks from project start.
We will require:
Initial concept presentation
Structured revision round
Finalisation and asset delivery
Budget
Please submit a fixed price proposal.
We are seeking a serious, professional identity and are not looking for £50 logo designs.
Process
Selected designer will:
Sign NDA (if required)
Join an initial Teams call to align on direction
Present structured concepts
Refine based on feedback
Deliver complete brand pack
Closing
This is the foundational identity for a new commercial solar brand. We are looking for a designer who understands corporate positioning and long-term scalability — not just aesthetic creativity.
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