Summary We are looking to commission a bespoke piece of SEO consultancy focused specifically on link strategy development (not execution).
Our site is over 10 years old, with established traffic in an extremely competitive niche. We have strong domain history and existing authority, but we’re looking to strengthen rankings through a focused, data-led link acquisition strategy targeting relevant, high-authority sites.
We already have:
- A defined list of target sites
- Priority keywords and pages we want to improve
- Historical ranking data
- Access to backlink and competitor data (Ahrefs / SEMrush)
Before beginning outreach, we want to develop a clear strategic framework covering:
1. Link Distribution
Recommended allocation of links between homepage vs specific landing pages
Prioritisation of commercial vs informational pages
Velocity guidance
2. Anchor Text Strategy
Natural anchor profile modelling
Target vs partial vs branded ratios
Risk management in competitive SERPs
3. Authority Mix
Recommended balance between:
Niche-relevant sites
Editorial/news publications
Industry blogs
DR/authority targeting thresholds
4. Content & Context
Advice on guest post content structure
Internal linking reinforcement
Topical authority strengthening
Additional Issue – Ranking Decline Investigation
We also have two historically high-value pages that ranked 1–2 for several years for competitive terms but have recently dropped to page 2–3+.
Notably:
Other pages on the site have maintained or improved rankings
There have been no significant technical changes
The drop appears page-specific rather than sitewide
We would value an expert review of possible causes (link profile changes, intent shifts, SERP evolution, topical authority dilution, internal linking shifts, etc.) and recommended remediation steps.
If this scope aligns with your services, could you please outline:
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