1001 Freelance Projects -- Meta Pixel + Conversions API Setup with GoHighLevel

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Project title:	Meta Pixel + Conversions API Setup with GoHighLevel
Posted by:	External project from PeoplePerHour
Started:	18-Feb-2026 11:07 GMT
Description:	Facebook Ads Tracking & Attribution Setup (Duda + GoHighLevel + Meta Pixel + CAPI + Cookiebot) Project Overview We are running Facebook Ads and need a complete tracking and attribution setup that: Sends accurate Lead conversion data back to Meta so campaigns can optimise properly Allows us to clearly see inside GoHighLevel which leads came from Facebook and whether they converted This is not an analytics-only project. The objective is optimisation accuracy + clear attribution visibility inside GoHighLevel. Current Setup Website platform: Duda Landing pages hosted on Duda Forms: GoHighLevel forms embedded via HTML CRM: GoHighLevel Cookie consent: Cookiebot + Termly Traffic source: Facebook Ads only Traffic goes directly to landing pages Core Objectives We need: Clean, deduplicated Facebook conversion tracking (Pixel + CAPI) Confirmed Lead events firing only on real submissions Clear attribution inside GoHighLevel showing: Lead source = Facebook Campaign / ad attribution where possible (UTMs or fbclid) Visibility of whether they converted We want to clearly see in GHL: “User came from Facebook campaign X and completed form Y.” Scope of Work 1. Meta Pixel Installation (Browser) Install Meta Pixel correctly across the Duda website. Pixel must track: PageView Lead event (confirmed submission only) Relevant click events (if implemented) 2. Conversions API (Server-Side Tracking) Set up Meta CAPI, ideally via GoHighLevel. If both Pixel and CAPI are active: Proper deduplication must be implemented No double counting Matching event IDs used CAPI should act as fallback where browser tracking is blocked. 3. Confirmed Lead Conversion Logic (Critical) The Lead event must fire only after a genuine submission. Preferred setup: Form submission → Redirect to dedicated thank you page → Thank you page triggers Lead event No firing on partial submissions. 4. Facebook Attribution Inside GoHighLevel (Very Important) We need: UTM parameters captured and stored in GHL contact records fbclid captured if possible Source clearly visible as Facebook Campaign level visibility where possible This may require: Hidden fields inside GHL forms UTM persistence across pages Proper mapping inside GoHighLevel We want to clearly see in GHL: • Traffic source • Campaign • Whether that user converted 5. Cookie Consent Compliance We use Cookiebot + Termly. Tracking must: Categorise Pixel under Marketing cookies Trigger correctly after consent Remain compliant Not break conversion tracking If browser tracking is limited, CAPI must maintain conversion reliability. Validation & Testing We must verify using Meta Events Manager: PageView fires correctly Lead fires only on thank you page No double counting We must confirm whether Lead is received via: Browser Server Or both We must also confirm inside GoHighLevel: A test Facebook lead shows correct source attribution UTMs are visible Conversion status is visible Screenshots or walkthrough proof required. Success Criteria This project is complete when: Facebook Ads Manager consistently receives clean Lead events No double counting Events fire only on genuine submissions GoHighLevel clearly shows: Lead came from Facebook Campaign attribution (where possible) Conversion status The end goal is both: Better Facebook optimisation AND Clear attribution visibility inside GoHighLevel Deliverables Meta Pixel correctly installed across Duda Lead event firing correctly for all GHL forms Conversions API configured and deduplicated UTM and fbclid capture inside GoHighLevel Attribution visibility inside GHL confirmed Short written summary explaining: What was implemented How deduplication works How attribution is captured in GHL Any limitations caused by cookie consent Any recommended improvements Required Experience Advanced Meta Pixel & CAPI implementation Experience with GoHighLevel tracking & attribution Experience with Duda Understanding of UTM capture and persistence Experience working with Cookiebot / consent-based environments Please only apply if you have implemented deduplicated Pixel + CAPI setups with CRM attribution before.
Project ID:	3470505
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