Expected duration: More than 6 months Below is your revised version, tightened and streamlined to remain comfortably within a 4,999-character limit while retaining clarity, authority and structure.
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Project Overview
I am seeking an experienced, commercially minded LinkedIn marketing freelancer to promote my DISCflex Team Profiling Facilitation Services and broader leadership consultancy delivered through www.clarai.co.uk.
CLARAI specialises in: • Leadership & Team Development • AI Integration for SMEs • DISCflex Behavioural Profiling & Facilitation
The objective is to generate qualified engagement and inbound conversations with HR professionals and senior leaders in SMEs.
This is not general social media management. I require a strategic B2B LinkedIn marketer who understands behavioural profiling, leadership development and SME decision-making dynamics.
This is an ongoing monthly engagement, renewed based on measurable performance.
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Target Audience
Location: United Kingdom
Business Profile: • Turnover: £2m–£50m • Employees: 10–100
You must: • Fully understand DISCflex capabilities • Translate facilitation outcomes into clear commercial value • Demonstrate how profiling improves measurable business performance
No content should be produced without understanding positioning and outcomes.
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2. Content Creation & Copywriting
You will: • Write engaging, authority-led LinkedIn posts • Develop strong headlines and hooks • Create persuasive calls to action • Maintain excellent UK English grammar • Align messaging to real HR and leadership challenges
Core content themes: • Improve Team Communication • Improve Trust • Leadership Development • Managing Change • Improve Decision Making • Team Growth / Hiring
All content must link DISCflex and leadership development to tangible outcomes such as productivity, retention, culture and profitability.
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3. Promotion & Targeting • Promote posts to defined HR and leadership audiences • Target by company size, seniority and industry • Optimise for engagement and inbound enquiries • Recommend and manage paid LinkedIn activity where appropriate
This role requires proactive optimisation, not passive posting.
Applicants must demonstrate: • Proven LinkedIn B2B marketing experience • Experience targeting HR professionals and SME leaders • Strong commercial copywriting ability • Excellent UK English • Evidence of measurable campaign results • A proactive, strategic mindset
This is not suitable for generic social media managers.
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Engagement Structure • Ongoing monthly contract • Renewal subject to measurable performance • Freelancer to propose monthly management fee (ad spend separate)
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To Apply
Please include: 1. Relevant B2B LinkedIn case studies 2. Examples of posts written for HR or leadership audiences 3. Evidence of engagement or lead generation results 4. Your proposed monthly fee 5. A brief outline of your campaign approach
This is a strategic, long-term opportunity for a professional who understands how to position leadership development and behavioural profiling commercially within SMEs.
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Screening Questions – Mandatory
Applications without full answers will not be considered. 1. Describe one B2B LinkedIn campaign targeting SME decision-makers. • Audience • Objective • Measurable results (include metrics) 2. What is your approach to creating LinkedIn content that resonates with HR professionals in SMEs? 3. Have you marketed DISC, behavioural profiling or leadership development before? If yes, explain. If not, how would you build credibility quickly? 4. Write a short LinkedIn opening hook (3–5 lines) on: “Improve Team Communication” Target: HR Manager in a 50-person SME. 5. How would you convert LinkedIn engagement into qualified consultancy enquiries? 6. What metrics matter most in a LinkedIn B2B lead generation campaign, and why? 7. Provide an example of proactively improving campaign performance. 8. Are you comfortable with monthly renewal based on measurable results?
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