1. Project Overview Project goals: Phase1: Move both fiberguide.net and https://optical-network-certification.fiberguide.net/ to the new host, WP Engine.
Phase2: Redesign FiberGuide.net to improve speed, SEO, clarity, and lead generation, positioning FiberGuide as a vendor-neutral authority in fiber optic training, and optical network consulting.
Primary objectives • Clear service positioning • Improved search visibility • Better conversion (inquiries, course registrations) • Fast, secure, easy-to-maintain website ________________________________________ 2. Technical Requirements • Platform: WordPress • Theme: GeneratePress? It comes with the hosting • Hosting: WP Engine • Performance targets: o Google PageSpeed 90+ (desktop) o Core Web Vitals compliant • SEO-ready structure ________________________________________ 3. Site Structure Top-level pages • Home • Fiber Optic Training Courses • Optical Network Consulting • Blog • About Us • Contact Us 4. Content Responsibilities • Home: Content to be provided • Fiber Optic Training Courses: Content already updated in current page • Optical Network Consulting: Only one page (no more sub-pages) – content is available • Blog content should remain the same • About us remains the same • Contact Us remains the same • Developer will provide: o Page layout and styling o Content formatting and SEO structure o Image placement (stock or placeholders) o Responsive behavior ________________________________________ 5. SEO Expectations • Use semantic HTML (H1–H3 properly) • Optimize: o Title tags o Internal linking • No duplicated content from old site
6. Deliverables • Mockup first • Staging site before launch • Final checklist before go-live
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