Visual style: Flat 2D animation with a minimal colour palette using our brand colours. Clean, simple motion with technical diagrams and process visuals. The overall look should be professional and industrial, not cartoonish. Company branding and logos to be included.
Purpose (to be confirmed before project start): Example – clearly and professionally explain our end-to-end automation and controls process for use on our website and LinkedIn.
Content and collaboration: We can provide a rough frame-by-frame outline with reference photos. The animator is expected to propose an initial visual direction, with refinements agreed collaboratively.
Style and audio requirements: Animated people representing engineers and operators. Industrial environments including panels, HMIs, equipment and diagrams. Visuals must be synchronised to narration. Calm, professional tone with a male voiceover; neutral British accent preferred. Script will be supplied.
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