We are looking for an experienced freelance SEO / SEM specialist to help improve our online visibility, grow qualified traffic, and drive conversions through organic and paid search.
This is a freelance, remote role with flexible hours and ongoing work based on performance.
Responsibilities Plan and execute SEO strategies to improve organic rankings and traffic Conduct keyword research and search intent analysis Perform on-page SEO (content optimization, meta data, internal linking, technical recommendations) Identify and fix technical SEO issues (site structure, indexing, page speed, Core Web Vitals, etc.) Manage and optimize paid search campaigns (Google Ads / Bing Ads) Build and optimize SEM campaigns (keywords, ad copy, extensions, bidding strategies) Monitor performance and continuously optimize for ROI and conversions Track results using tools such as Google Analytics, Google Search Console and ad platforms Provide clear monthly reports and actionable recommendations Requirements Proven experience as an SEO and SEM specialist (freelance or agency experience preferred) Strong understanding of technical, on-page and content-driven SEO Hands-on experience managing Google Ads campaigns Ability to conduct keyword research and competitive analysis Familiarity with tools such as Ahrefs, SEMrush, Screaming Frog or similar Strong analytical skills and a data-driven mindset Good communication skills and ability to explain results clearly to non-technical stakeholders Nice to have Experience with conversion rate optimization (CRO) Experience working with international or multi-language websites Experience in our industry (optional) KPIs / Success metrics Growth in organic traffic and keyword rankings Improvements in conversion rates and lead/sales volume Cost-per-click and return on ad spend (for SEM) Overall contribution to business goals Engagement Freelance / contract basis Remote Ongoing work for the right candidate How to apply Please include: A short introduction Relevant case studies or examples of past SEO / SEM results Your availability and preferred hourly or project rate
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