Building an ecommerce brand is overwhelming — especially when you’re doing it for the first time. There’s advice everywhere, tools promising miracles, and agencies pushing things you’re not ready for.
I offer founder-led consultancy for e-commerce startups, helping you make smart, confident decisions across brand, email, content and growth — without wasting time or money.
I’m Nicola Skowronek, founder of Sheepers, and I’ve built and grown a product-based brand myself. This consultancy is about sharing what actually works, what to ignore, and how to set your business up properly from the start.
How I help
This isn’t just about one platform. It’s about your whole ecosystem.
I help you: ✔ Clarify your brand and positioning ✔ Decide what to focus on now vs later ✔ Build a realistic email and retention strategy (including Klaviyo) ✔ Align Instagram, TikTok and email so they work together ✔ Avoid common (and expensive) startup mistakes ✔ Make better decisions with confidence
You’ll leave knowing what’s good, what’s not, and what’s right for your stage.
Insider insight & trusted connections
Alongside strategy, I’ll share: • The real shortcuts and lessons learned from running a brand • What tools, platforms and setups are genuinely worth using • Honest advice on where to invest (and where not to) • Introductions to trusted web developers, photographers, videographers and creatives when you need them
Think of it as access to experience and the right people, not generic advice.
What’s included
• 60–90 min 1:1 consultancy session • Review of your current setup (or plans if pre-launch) • Clear priorities: do now / do next / do later • Action summary you can actually follow • Optional ongoing support • Contacts that can help
Ideal for
• E-commerce startups & early-stage brands • Founder-led businesses • Brands doing things themselves but wanting clarity • Founders who want honest guidance before scaling
Investment
From £350 per session (Packages available for ongoing consultancy)
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