Background ===== We have an existing logo and badge that represents our business, however it needs to be redrawn and refined to a professional, production-ready standard. The core concept, typography style, and brand intent should remain intact, but the execution needs improving.
This logo is intended to represent the business for the next 10+ years, so precision, balance, and scalability are critical.
Objective ===== -To redraw the logo and badge from scratch (not simply edit the existing file) to ensure: -Correct proportions -Consistent spacing and alignment -Clean geometry and visual balance -A timeless, professional finish suitable for long-term brand use -The end result should feel considered, confident, and robust rather than trendy.
Scope of Work ====
Please focus on: -Refining letterforms (optical balance, kerning, stroke consistency) -Correcting spacing between elements (letters, symbols, words) -Ensuring visual harmony at both large and small sizes -Simplifying any awkward or over-complex details
Making sure the logo works equally well in: -Full colour -Black -White -Monochrome / greyscale
What Should Stay the Same -The overall logo concept and recognisability -The brand’s personality and positioning -No major stylistic rebrand unless discussed -This is a refinement exercise, not a reinvention.
Deliverables ==== -Master logo (vector format) -Horizontal and stacked versions (if applicable) -Colour, black, and white variants -SVG, PDF, EPS, and PNG exports -A small favicon / icon-ready version -Clear space and minimum size guidance (simple brand rules)
Success Criteria ==== -A successful outcome will be a logo that: -Feels timeless rather than fashionable -Is technically perfect and production-ready -Scales cleanly from favicon to large format -Can confidently represent the business for the next decade
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