I run a UK training company and already have an active Google Ads account.
Historically we’ve focused on onsite training at client venues. I now want to add and optimise campaigns targeting individuals and small groups attending our training centre (local radius, city-based).
This is not a beginner task. I need someone who understands:
Local intent
Service-area vs location-based targeting
Lead quality vs volume
Cost control in competitive local markets
What I Need Help With
Review of existing Google Ads account
Structuring location-specific campaigns (training centre attendance)
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