We are looking for a freelance content creator to support the creation, structuring, and optimisation of written content for the SHAPE project website.
Overall objective To produce clear, accessible, and high-quality web content that presents the SHAPE project, supports its dissemination, and addresses the needs of its key target audiences: healthcare professionals, patients, and caregivers.
Scope of the mission
1. Content strategy and structuring
* Contribute to the definition of a coherent content structure aligned with the SHAPE website architecture * Adapt content to different target audiences (healthcare professionals, patients, caregivers) * Ensure consistency of tone, terminology, and messaging across all pages * Align content with the objectives of a European health project (clarity, credibility, accessibility)
2. Website content creation
* Write original content for the SHAPE website, including:
* Project presentation pages (mission, objectives, partners, key figures) * Pages dedicated to healthcare professionals (benefits of adapted physical activity, scientific evidence, care pathways, training overview) * Pages dedicated to patients and caregivers (programme descriptions, participation process, practical advice) * Training and resource presentation pages * FAQ content adapted to each audience * Ensure content is clear, pedagogical, and accessible to non-specialist audiences where relevant
3. Editorial adaptation and rewriting
* Rewrite and adapt existing content provided by the SHAPE partners when needed * Simplify technical or scientific information while maintaining accuracy * Structure content for web reading (headings, short paragraphs, key messages)
4. SEO-oriented writing
* Apply basic SEO best practices:
* Keyword integration * Optimised titles and headings * Meta descriptions (if required) * Ensure content is readable, relevant, and search-engine friendly without compromising clarity
5. Multilingual coordination (optional)
* Prepare content to facilitate translation into French, Spanish, and Portuguese * Coordinate with translators or provide multilingual writing services if applicable (optional)
6. Collaboration and validation
* Work closely with the Fundación Siel Bleu España and SHAPE project team * Integrate feedback and revisions in line with project expectations and timelines * Respect content validation processes linked to European-funded projects
Deliverables
* Complete written content for all agreed website pages * Structured and ready-to-integrate texts (Word, Google Docs, or CMS-ready format) * SEO-ready content aligned with the website structure * Content adapted to multiple audiences *Newsletter, article of blog
Constraints and responsibilities
* The freelancer is responsible for content creation, editorial coherence, and clarity * Final validation of content remains with the SHAPE project team * Scientific or institutional accuracy must be ensured throughout all content
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