We are a South African digital delivery partner that specialises in enterprise-grade websites, intranets, and bespoke digital systems. We deliver long-term digital platforms for regulated and complex environments and have recently relaunched our website.
We are now looking to build consistent B2B and corporate digital visibility to support growth beyond RFQs and tenders.
Engagement Overview
We are seeking a senior, part-time digital marketing strategist to work with us on a fractional basis. The primary focus of this role is operationalising B2B visibility, rather than managing social media on a daily basis.
This is not a full-time role and is suited to an experienced professional managing multiple clients.
Scope of Work
1. Positioning & Messaging Alignment Review and refine our corporate and enterprise messaging Ensure website and LinkedIn positioning speaks to decision-makers
2. LinkedIn-Led B2B Presence Optimise LinkedIn company page and leadership profiles Define and execute a realistic part-time content cadence
Support thought leadership and credibility-driven content
3. Website & Lead Enablement Advise on improving lead-intent CTAs Align website content to corporate conversations Support landing or insight content where needed
4. Search & Visibility (Light Touch) Identify high-intent search opportunities Advise on SEO or light paid search where relevant Focus on quality leads, not volume
5. Measurement & Ongoing Refinement Define simple, meaningful success metrics Review performance monthly Recommend improvements and next steps
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