Summary Cold Email Campaign Manager – Lead Generation
Remote | Contract | Mid–Senior+ Compensation: Competitive (depending on level/experience)
If you think most cold email fails because it’s lazy, underpowered, and terrified of complexity — we agree.
We’re looking for a full-stack Cold Email Manager who can own outbound end-to-end: strategy, data, automation, deliverability, copy, and results. This is not a “write some sequences and hope” role. This is a “systems work” with measurable outcomes.
What you’ll actually own: Designing and running outbound systems from scratch Building smart enrichment workflows using Clay Launching and managing campaigns in Instantly (or equivalent) Setting up and protecting deliverability (domains, inboxes, SPF/DKIM/DMARC) Automating workflows with n8n / Zapier and Slack notifications Writing cold emails that feel human — not templated Using hyper-personalisation (e.g. where someone travels for birthdays, interests, brand behaviour, context that actually matters) Tracking what counts: replies, booked calls, qualified opportunities — not vanity metrics
You’ll be expected to suggest better data, better signals, and better budgets when needed. If a campaign needs higher-quality data or deeper enrichment to work properly, you won’t shy away from saying so. This is for you if: You’ve run outbound systems yourself — not just parts of them You’re fluent in Clay, enrichment logic, and data hygiene You understand deliverability well enough to fix problems, not just avoid them You’re comfortable wiring tools together (Instantly + Clay + n8n/Zapier + Slack) You enjoy testing sophisticated angles for high-value leads You’re happy pushing back when marketing is half-arsed and underpowered
Bonus points if you get buyer psychology and hate “spray and pray” with a passion.
Non-negotiable: Proven experience running outbound campaigns across international markets Comfortable targeting and messaging across different regions, cultures, and buyer expectations Understands that what works in one market often fails badly in another
In your application response, right at the beginning, please include "reply magnet".
If you’ve only ever sent outbound in a single market, this role isn’t a fit.
This is not for you if: You only want to write copy You’ve never touched domain setup or inbox health You rely on generic personalisation tokens You’re uncomfortable suggesting better data, tooling, or budget when required Practical details Contract role (scope to expand) ~50–75 hours/month to start Flexible schedule, some CET overlap Competitive pay based on experience and ownership Time tracking required (clean, transparent, non-invasive)
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