We are looking for a Google Analytics specialist to review website traffic in two short, defined passes and provide a clear, plain English summary.
This is a one off piece of work. We do not need dashboards, tracking setup, or ongoing analytics support.
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Part 1: Recent activity (defined window) • Review Google Analytics data for a specific recent date range. • Compare traffic in that window to normal levels. • Identify: • Main landing pages. • High level user behaviour (where users went next or dropped off). • Flag any clear anomalies. • Summarise what happened in plain English.
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Part 2: Baseline context (lightweight) • Review longer term traffic patterns (for example the last 3 to 6 months). • Note: • Whether overall traffic is broadly flat, growing, or declining. • Whether the recent activity fits or breaks that pattern. • Keep this high level.
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What we do not need • Dashboards or reports • Tracking setup or configuration • Marketing, SEO, or CRO recommendations • Slide decks
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Deliverables • A written summary covering both parts (bullet points are fine). • Links to the relevant Google Analytics views or reports used to support the findings. • No calls required unless clarification is needed.
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What we will provide • Read only access to Google Analytics. • Exact date ranges to analyse. • A short list of questions. • Basic site context.
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Timing • Start immediately. • Turnaround within this week.
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Ideal person • Strong Google Analytics experience. • Comfortable explaining patterns clearly. • Pragmatic and efficient.
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