Graphic Designer + Video Editor needed for paid social ad creatives (UK recruitment ad)
Overview
I’m looking for a freelancer to create scroll-stopping static graphics and short videos for a paid social campaign recruiting UK beta testers for an in-person app test. The creative must be clean, trustworthy, and compliance-friendly, with the valid photo ID requirement clearly visible.
Objective .Create high-converting ad creatives that clearly communicate: .Paid UK app test — £350 .In-person appointment near you .Up to 25 minutes .Valid photo ID required .18+ UK only .Selection criteria apply / eligibility check required
Key ad copy (must be used)
.Use this wording (you can tighten punctuation/line breaks for design, but do not change meaning): .On-ad overlay text (short + punchy, priority order):
1. Paid UK App Test — £350
2. In-person • Up to 25 mins
3. Valid photo ID required Optional small footer: 18+ (UK) • Selection criteria apply
Caption/primary text (for placement copy):
UK beta testers wanted (18+). In-person eligibility check + app access test near you. Up to 25 mins. Bring a valid photo ID (required). Earn £350 if you qualify and can access the app. Limited places.
Deliverables Static ad creatives (design)
.3 concepts (distinct layouts) .Each concept delivered in these sizes: .9:16 (Stories/Reels) .4:5 (Feed) .1:1 (Feed) .Export formats: PNG/JPG (high quality) .Include editable source files: Figma / PSD / AI (whichever you use)
Video ad creatives (editing + motion design)
.2 short video variants (6–12 seconds each) Versions in: .9:16 (primary) .1:1 or 4:5 (optional but preferred if you can) .Export: MP4 (H.264), high quality .Include project files if possible (AE/PR) + any linked assets
Creative direction (style + structure)
Look & feel: modern, minimal, credible (not “spammy”), easy to read on a phone. Suggested approach: motion typography + simple iconography (clock, ID card, location pin). If using stock footage, keep it professional (office setting, someone using a phone).
Must-haves (non-negotiable)
.“Valid photo ID required” must be clearly visible on the creative (not hidden in small print only). .“£350” must be prominent but not misleading. .Must include “In-person” and “Up to 25 mins”. .Include “18+ (UK)” and “Selection criteria apply” (can be small footer text but readable).
Video pacing (recommended)
.0–2s: Hook — “Paid UK App Test — £350” .2–5s: “In-person • Up to 25 mins” .5–8s: “Valid photo ID required” .8–12s: “Limited places” + CTA “Apply now”
Revisions
.Include up to 2 revision rounds (text sizing, layout tweaks, CTA emphasis, compliance adjustments)
What to include in your proposal
.Portfolio/examples of paid social ads (static + motion) .Your recommended creative approach for this offer .Confirmation you can supply all sizes + editable files .Your estimated turnaround time and total price (fixed or per deliverable)
Success criteria
.Clear messaging at a glance .Strong mobile readability (large type, strong hierarchy) .Professional feel that builds trust .Compliance-friendly inclusion of ID requirement + criteria
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