Project Overview I’m looking for a creative and reliable freelance video editor to produce a 60–90 second promotional video using existing HD footage of my spoken word / rap workshops and SEN staff training delivered in schools. The purpose of the video is to attract paid workshop bookings, primarily from school leaders and SEN professionals, while remaining visually engaging and exciting for children and teenagers, who are the main recipients of the work.
here is a little snippet of some of the footage (I just cut a few moments from a range for you to view )
https://1drv.ms/v/c/8153e930a2aa1567/IQCDOyopc8LUSZsNSoCPrj_WAScLtWpQViyErm6t0AhaHPA?e=CFZPaf ________________________________________ Purpose & Audience • Primary decision-makers: Headteachers, school leaders, SENCOs, educators, arts organisations, parents • Secondary audience: Children and young people (the tone must still feel energetic, creative, and youth-relevant) The final video should balance: • Professional credibility (for budget holders) • Creative energy and emotional impact (for pupils and workshop settings) ________________________________________ Footage Provided • HD video footage (MP4) • Total footage available: 6+ hours, but I will pre-select key clips to reduce editor workload to snippets up to 1 hour • Content includes: o High-energy workshop delivery o Strong audience reactions o Engaging performance moments • Testimonials will not be the focus of this video (likely a separate future project) ________________________________________ Style & Tone I’m looking for a style that is: • Dynamic and upbeat (fast, confident pacing) • Clean and professional (this is essential for school leaders) • Creative and artistic without feeling chaotic or gimmicky Key elements: • Music-led edit (most live audio muted) • Dynamic kinetic typography throughout • Strong visual rhythm and flow • Minimal but effective visual effects ________________________________________
https://www.youtube.com/watch?v=yf9mqIjFHmM (insight to video editing and possible transitions)
https://youtu.be/8DEZL2fihlo?si=QoabTlrCxjfNH57y&t=8 (insight to the the type of raw footage that will be available - this is not me but the footage is similar)
https://youtu.be/KJadKLeVe2U?si=uBdNiq_8wY749lnu&t=16 (insight to possible typography skills required - just the first few seconds is an example but open to creative input and just wanted to provide an example )
Typography & On-Screen Text Typography is a core feature of this edit. Examples of phrases to highlight: • “Words that move” • Dynamic delivery • Spoken word that connects • Compelling learning experiences • Inclusive by design • Developing emotional intelligence • Trauma-informed practice • Young people seen and heard • Supporting emotional regulation • Real Impact • Confidence grows here • Skills for life • Trusted by schools • More than a one-off session • Bring this to your school • No subtitles required. Typography should do the storytelling alongside the visuals and music. ________________________________________ Branding & Assets • No fixed brand guidelines yet • No logo required at this stage • Editor to choose clean, accessible, professional typography • Visual style should appeal to both professionals and young people • Clear call to action at the end (e.g. website / booking prompt) ________________________________________ Platforms: • Website homepage • Instagram / Facebook Reels • LinkedIn • YouTube Deliverables: • 1 x main promotional video (90 seconds) • 1 x short cut (approx. 30 seconds) • MP4 format, 1080p • Music included (royalty-free ) • 1–2 rounds of revisions included ________________________________________ • First draft: ASAP • Final delivery shortly after feedback ________________________________________ Budget £200 to £250 (max) Scope is intentionally focused to fit budget. Further edits or additional videos may follow as separate paid projects.
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