I have unfortunately had two bad experiences with trust and money being taken/services not delivered in the last three years from social media freelancers; so I am understandably wary and hoping that I can find someone to assist with my urgent social media needs.
I need time back to focus on the business, specifically someone to take on my social media accounts on LinkedIn and Instagram. I have a niche, a strong personal brand and message.
I run an HR consultancy, so knowing the challenges this possesses [selling a service not a product, and the antiquated view of HR], is going to be vital in me finding the right fit.
Brainstorming potential [non-exhaustive] needs below: - Creation of posts, carousels and basic videos [I will record the videos] - Posting with appropriate knowledge of times, days and the best way to increase engagement. - Understanding the types of post, which platform and what is trending [incl. hashtags, best type of media on which day/time etc and any new ideas you think would work]. - Editing videos I already have from speaking gigs and podcasts etc to re use. - Cleverness with re-using media / finding fun ways to post and using media I already have [1000s of small to large video clips and imagery]. - I have a spreadsheet with ideas, post themes etc, however I am not a marketing specialist so would need the individual to understand buyers psychology, how to get my posts interacted with, what works/what doesn't. - Ultimate goal of lead gen via DMs / comments on posts and a strong sales pipeline built for 2026. - I am not focussed on likes and followers, however I do appreciate that the bigger the followers, the more my business is seen. - Bonus if you can do email marketing too [one per month]. - Must haves: Great written English, vocabulary, grammar and spelling.
We can share a google drive, I am happy to also have my phone photo album for us by both of us for an easy way to share media. I have a lot of media already but no time to work on editing, hashtags and posting blah blah
I am VERY open to ideas, taking direction if there is a video you think may work etc., photos you need me to take for a post. I work best being told what you need from me and by when.
I am an owner with a sense of humour, and is needed [especially in HR], it can be good when mixed with knowledge-sharing posts and other themes [you would know what works best and when].
I'd like someone to take control who I can trust to log into my socials, create, post and the potential to monitor and even respond like me should the trust and relationship build that way in the future.
A monthly retainer where we agree what is required etc is what I need and would like. This could be a long-term arrangement, so getting the right person is key. Trust. Communication and Honesty is my go-to with hiring freelancers. Especially those putting my business out into the world. This includes great written English, vocab and spelling. An agreement with confidentiality is required to be signed by both parties to ensure we are both protected.
My budget is between £20-£35 per hour, but all dependant on the person/offering/relationship. Being able to work together is key. I am very busy and ADHD, so need reminding and telling.
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