I’m looking for an experienced Google Ads specialist to take ownership of paid search for our holiday accommodation website. We offer holiday accommodation for up to 20 guests aimed at hen/stag weekends, celebrations, and large groups, and we want a contractor who can prove they’ve delivered profitable results for similar travel/hospitality or short-stay accommodation businesses.
This is not a “set it and forget it” role — I want someone who can build a structured account, test intelligently, and optimise toward measurable returns.
What I need you to do: Setup and test GA4 + Google Ads conversions and ensure attribution is working correctly (I am not convinced this is working properly as I tried a test last week and it has not tracked) Audit our current setup and identify quick wins and gaps. Build / restructure campaigns with best practice architecture: Search campaigns (core intent terms + brand protection) Performance Max (only if appropriate and justified) Remarketing (where sensible) Keyword research & strategy focused on bookings/leads for: Bath accommodation, group accommodation, hen/stag accommodation, weekend stays, etc. Write ad copy that matches booking intent and improves quality score.
Primary goals (KPIs) Increase qualified enquiries / bookings Improve cost per lead/booking Achieve measurable ROAS / return on ad spend (or an agreed cost-per-booking target) Reduce wasted spend via strong negative keyword management Hit mutually agreed targets for improving ROAS
You must have (non-negotiable) Proven Google Ads results in one or more of these industries: Holiday lets / short-stay accommodation, Hotels / travel, Event/group bookings (hen/stag, celebrations)
Evidence of performance (redacted is fine), such as: ROAS figures, CPA reductions, conversion volume growth Before/after snapshots from Google Ads or GA4 Case studies with spend, timeline, outcomes, and what you changed Strong knowledge of tracking and attribution (GA4 + Google Ads). Ability to communicate clearly and explain decisions (no jargon-only reporting).
Nice to have Experience targeting UK travel queries (especially city/regional breaks) CRO mindset (improving booking/enquiry conversion rate) Understanding of seasonality and booking windows in hospitality
Deliverables Campaign plan + keyword strategy Fully built/optimised Google Ads account structure Tracking confirmed and tested
Monthly report including: Spend, conversions, CPA/ROAS What changed this month Next month’s plan and tests
Budget & working style Looking for an initial setup + first optimisation phase, then 6 months of management. This is to be placed in one bid for the whole 6 months including the setup. The milestones will be set monthly. We will set mutually agreed ROAS targets for each month to ensure positive direction
Please include: Your total fee including setup and management for the whole 6 months. Recommended starting ad budget range (based on similar clients).
What is your approach for: Avoiding wasted spend (negatives/search terms) Improving conversion rate (ads + landing pages) Tracking and ensuring conversion data is accurate
What would you do in the first 14 days on this account?
Which campaign types would you start with for this business and why?
Important note
If you can’t provide real proof of prior performance, this won’t be a fit. I’m specifically looking for someone who can demonstrate they’ve achieved strong returns in comparable markets. Placeholder bids will not be accepted and will be rejected and reported.
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