We are looking for a 3-5 minute video showcasing our rebrand which highlights our journey as a business over last 20 years.
We are happy to provide some videos and use approved free videos that is relevant to our industry.
This video will be showed at our Rebrand Launch next week, so we are looking for finish this video by Thursday this week.
Proposed Structure of the Video:
1. The Hook (0–20 sec) Purpose: Grab attention immediately Bold opening line or soundbite (voiceover or on-screen text) High-energy visuals: people, movement, action No logos yet 2. The Journey – 15 Years (20–60 sec) Purpose: Establish credibility fast Show: Early days Growth moments Faces, not buildings Real businesses, real people . The Impact (60–100 sec) Purpose: Prove relevance and community value Focus on: Business owners in action Team coaching, workshops, events Community involvement Energy in rooms 4. The Shift – The Next Chapter (100–130 sec) Purpose: Create anticipation Tone changes here. Music lifts. Visuals sharpen. 5. The Reveal Moment (130–120 sec) Purpose: Land the punch Logo reveal / brand visual moment Clear, confident statement of the future Manifesto?? Pre Recorded? End on energy, not a fade-out
Visual Direction Real footage over stock wherever possible Fast cuts, dynamic transitions Strong typography for on-screen text Brand colours teased, not overused Cinematic music build (start minimal → powerful finish)
Audio Direction One strong voiceover OR text-led with music No multiple voices Music must drive emotion and pace Silence used intentionally in the opening
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