Clarke & Wright run free Wills and Estate Planning events for older consumers at hotels across England & Wales weekly.
In the four weeks before each event, we advertise on Facebook in the vicinity to older consumers with image and text ads, using FB lead forms to capture leads.
Ad spend is currently around £5k/event / £20k a month, but is unlimited when we get good leads that convert.
We’re paying £10-£30 per lead; this varies by location and time of year.
We’re looking for a Social Media Ads expert to review our FB Ads and recommend improvements.
We’d also like to get leads on other platforms. Not everyone is on FB. What other platforms would work for our audience and offering?
This is a one-off project initially, but could lead to regular work.
We’re looking for proven experience managing social media Ads.
If you're interested, please get in touch with details of your experience and availability, rate, and some initial ideas of how you could help us and what it would cost.
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