Overview: We’re looking for an experienced social media manager/strategist who specialises in founder-led content and personal branding for founders and business owners.
You’ll work closely with two founders to shape their personal brands, clarify the target audience, and build a consistent content strategy that genuinely represents them - not generic “social media posting.” This is a growth-focused role built on insight, positioning, and high-quality execution.
Platforms: X, LinkedIn, Instagram
---
What you’ll be responsible for:
Strategy + positioning -Define each founder’s personal brand: tone, themes, opinions, narrative, and “why people should care” -Identify target market(s), audience personas, and content angles that resonate -Build a simple but effective content strategy and posting cadence per platform -Create a content system: pillars, hooks, series, recurring formats, and engagement approach -Track what’s working and iterate weekly (not set-and-forget)
Content creation (ghostwriting) -Ghostwrite posts in each founder’s voice (it must sound like them, not like a marketer) -Turn rough notes, voice messages, calls, or bullet points into high-performing posts -Write content that is clear, confident, and tailored per platform (X vs LinkedIn vs IG captions)
Instagram content + design -Create strong-looking Instagram posts (carousels, single-image posts, simple reels concepts if relevant) -Ensure visuals match the brand, are clean, and professional -Repurpose content across platforms without it feeling copied and pasted
Publishing + scheduling -Agree a posting schedule with us and manage a content calendar -Schedule posts where possible and manage posting workflows -0Coordinate approvals efficiently and keep everything organised
Growth + engagement -Help grow reach, impressions, and followers with intentional content and smart iteration -Suggest engagement actions (commenting strategy, relationship building, community growth) -Provide monthly reporting with insights and recommended adjustments
---
This is NOT a “keep the accounts active” role: We’re not looking for someone to churn out filler content. We want someone who thinks deeply, brings insight, and helps build meaningful founder brands that grow over time.
---
Requirements (please do not apply without these):
-Proven experience with founder-led content / personal branding for founders -Strong ghostwriting skills (capturing voice is non-negotiable) -Experience creating high-quality Instagram visuals (carousels, clean graphics, strong layout) -Ability to develop and execute a strategy across X, LinkedIn, and Instagram -Excellent written English and sharp attention to detail -Comfortable working closely with founders and translating ideas into content that performs
---
What success looks like:
-The founders’ accounts feel consistent, authentic, and recognisable -Content reads like the founders wrote it - with clear positioning and POV -Noticeable growth in reach and engagement, not just posting frequency -A repeatable system that makes content creation smooth and scalable
---
Deliverables (initial scope):
-Personal brand strategy + content pillars for both founders -Monthly content calendar -Weekly batch of posts for X + LinkedIn -Instagram posts (carousels/single posts) + captions -Monthly insights + performance report (what worked, what didn’t, what’s next)
---
To apply, please include:
1. Examples of founder-led personal brand accounts you’ve managed (links) 2. 2-3 pieces of content you personally ghostwrote (or screenshots) 3. 2-3 examples of Instagram visuals you designed (carousels preferred) 4. A short note on your process: how you capture a founder’s voice and build a content system 5. Your proposed fees and availability
---
Ongoing work: Yes
If you’ve got real experience building founder brands (not generic SMM), and you’re strong on both strategy and execution, we want to hear from you.
Website Pages & WhatsApp Integration Category: CMS, CSS, HTML, PHP, Web Application, Web Development, Web Design, Website Management Budget: £10 - £20 GBP
26-Feb-2026 11:04 GMT
Greyhound Race Video Rebrand Category: After Effects, Animation, Motion Graphics, Rotoscoping, Video Editing, Video Post Editing, Video Processing, Video Services Budget: £10 - £15 GBP
Indoor Fog Machine Sensor Integration Category: Automation, Control Engineering, Electrical Engineering, Embedded Systems, Microcontroller, Programming, Robotics, Software Development Budget: $250 - $750 AUD
26-Feb-2026 11:04 GMT
Commission-Based SEO & Pinterest Marketer Category: Affiliate Marketing, Content Marketing, Digital Marketing, Internet Marketing, Keyword Research, Link Building, Marketing, SEO Budget: $15 - $25 USD
26-Feb-2026 11:01 GMT
Dynamic B-Roll Video Editing Category: Adobe Premiere Pro, After Effects, Animation, CapCut, Color Grading, Motion Graphics, Video Editing, Video Services Budget: ₹600 - ₹1500 INR
26-Feb-2026 11:00 GMT
NetLogo Research Model Developer (DE) Category: Data Analysis, Data Processing, Data Visualization, Git, Python, Simulation, Statistical Analysis, Statistics, Translation Budget: €250 - €750 EUR
Medium High Detail 3D Model -- 2 Category: 3D CAD, 3D Design, 3D Graphic Design, 3D Illustration, 3D Modelling, 3D Rendering, 3ds Max, Blender Budget: ₹1500 - ₹12500 INR
26-Feb-2026 11:00 GMT
Perplexity API Windows CLI Category: API, Data Collection, Data Entry, Data Mining, Data Science, Documentation, Perplexity, Python, Research, Web Scraping Budget: £18 - £36 GBP
26-Feb-2026 10:59 GMT
ASAP Gate Design Images Category: 3D Design, 3D Rendering, Brochure Design, Concept Design, Corporate Identity, Digital Art, Graphic Design, Illustration Budget: £10 - £20 GBP
26-Feb-2026 10:59 GMT
Quick Video Cutting Service Category: Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Video Editing, Video Processing, Video Production, Video Services Budget: $15 - $25 USD
Social Media Experte für Automotive Content Category: Graphic Design, Logo Design, Photoshop, Social Media Post Design, Video Editing, Video Production, Videography Budget: €6 - €12 EUR
