Overview: I am the founder of 50 Plus Fitness (https://50plusfitness.co.uk/), providing online coaching specifically for men over 50. We help our clients regain strength and vitality through functional fitness and sustainable habits. I also manage an active community (https://www.facebook.com/groups/50plusfitnessformen).
I am seeking a results-driven Facebook Ads specialist for a 7-day "Proof of Concept" trial. The goal is to establish a baseline Cost Per Lead (CPL) and test messaging effectiveness The Objective:
Set up and run a high-converting lead generation or "Direct to DM" campaign.
Identify the most resonant "hooks" for the 50+ male demographic.
Achieve a viable ROI to justify scaling the ad spend.
Your Responsibilities:
Audit & Tracking: Review existing Meta Pixel/Conversion API setup.
Targeting: Build custom and interest-based audiences (UK-focused).
Creative & Copy: Write compelling, age-appropriate ad copy (no "fitness bro" clichés).
Management: Daily optimization of the trial campaign.
Reporting: A final summary of data with a clear roadmap for scaling.
Candidate Requirements:
Proven Fitness Experience: You must have managed ads for Online Personal Trainers or Remote Coaches.
Evidence of Success: Please provide screenshots or case studies of campaigns targeting or 50+ male demographic.
Strategy First: I am looking for a partner who understands the psychology of older men, not just someone who can "set up a campaign."
Project Terms:
Duration: 7-day active trial (following setup).
To Apply: Please include the word "VITALITY" at the start of your proposal. Briefly mention one specific fitness coaching campaign you’ve run and the primary metric (CPL/ROAS) you achieved.
Edición Moderna de Video de Boda Category: After Effects, Audio Editing, Video Editing, Video Post Editing, Video Production, Video Services, Video Streaming, Video Upload Budget: $10 - $30 USD
AI-Powered WordPress News Site Category: Competitor Analysis, Content Management System (CMS), Google Analytics, Internet Marketing, Link Building, SEO, Web Development, WordPress Budget: $30 - $250 USD
29-Apr-2026 15:55 GMT
Система обработки лидов Category: Automation, CRM, Data Processing, Email Marketing Budget: €250 - €750 EUR
29-Apr-2026 15:55 GMT
Fun Toy Store Website Build Category: ECommerce, HTML, Shopify, Shopping Cart Integration, Web Development, Web Design, WooCommerce Budget: ₹1500 - ₹12500 INR
Shopify Google Ads & Tracking Revamp Category: Conversion Rate Optimization, Digital Marketing, Google Ads, Google Adwords, Google Analytics, Google Tag Management, Keyword Research, Search Engine Marketing (SEM), SEO, Shopify Budget: €8 - €10 EUR
Professional Dynamic Website Build Category: CSS, Graphic Design, HTML, JavaScript, PHP, SEO, UI / User Interface, UX / User Experience, Web Development, Web Design Budget: $30 - $250 USD
29-Apr-2026 15:47 GMT
Social Media Video Editor for Local Services Category: Adobe Premiere Pro, CapCut, DaVinci Resolve, Social Media Marketing, Video Editing, Video Production, Video Services, Videography Budget: $10 - $30 USD
29-Apr-2026 15:46 GMT
Automotive Garage Social Media Ads Category: Ad Planning & Buying, Advertising, Content Writing, Facebook Ads, Facebook Marketing, Graphic Design, Instagram Marketing, Social Media Marketing Budget: £250 - £750 GBP
