Expected duration: 1 - 2 weeks We’re a creative travel brand launching a new premium photography experience in 2026.
We’re looking for a Performance Marketer who knows how to fill high-ticket experiences, not someone who “boosts posts” and hopes for the best.
If you understand Meta ads, funnels, hooks, retargeting, and creative optimisation — this is for you.
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THE ROLE
You’ll lead the paid social strategy and creative performance for a major launch campaign. You’ll work closely with our team to create: • Scroll-stopping teaser ads • High-converting launch ads • Warm + retargeting audiences • Multiple creative variations optimised for performance • A smooth ad-to-landing-page funnel
Your north star: bookings, not likes.
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WHAT YOU’LL DO • Plan, build, and manage Meta campaigns across the full funnel • Edit short-form ad assets (hooks, cutdowns, story formats) • Test different creative angles and messaging • Build retargeting audiences and optimise continuously • Advise on landing page improvements • Use urgency, scarcity, and social proof correctly • Report clearly and simply on performance
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YOU’RE A GOOD FIT IF… • You’ve run paid Meta campaigns for high-ticket products (retreats, workshops, online courses, luxury or premium services) • You understand conversion behaviour, not just traffic • You can cut and optimise short-form video for ads • You like testing hooks and creative variations • You move fast and communicate clearly
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ABSOLUTELY NOT A FIT IF… • You only manage social accounts • You’ve never built retargeting campaigns • You rely entirely on templates • You don’t know your way around CPM, CTR, CPA, ROAS • You prefer “engagement” over results
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QUALIFYING QUESTIONS — REQUIRED
Please answer ALL of these in your reply. We won’t consider applications without them. 1. Share 2–3 Meta campaigns you’ve run for high-ticket or premium experiences. What was the product, budget, and outcome? 2. Show 3 examples of short-form ad creatives you personally edited. (We want to see your pacing, hooks, captions.) 3. Explain your approach to building a cold → warm → retargeting funnel. 4. What’s the biggest mistake brands make when advertising high-ticket experiences? 5. If an ad gets clicks but no conversions, how do you diagnose the issue? 6. What tools do you use for editing and optimisation? 7. Your availability between now and early 2026?
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