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Description: |
Expected duration: less than 1 week
Project title
Rise Up, The Journey – Visual Identity Artwork
Overview
Create key artwork and a simplified logo-style mark for “Rise Up, The Journey”. The core concept is the evolution from barren soil to a lush forest, representing growth, healing and transformation. The style should feel modern, spiritual and slightly psychedelic, with smooth gradients, gentle glow and an overall warm, hopeful energy. The primary use will be as a square profile image and social content (especially Instagram), with flexibility for future print or web use.
There are two main deliverables.
Part 1 – Hero artwork (barren soil to lush forest)
Objective
Redraw and refine the existing reference image, keeping the same overall concept and composition, but improving clarity, polish and emotional impact. It is fine to use AI as part of the process, as long as the final result is clean, cohesive and usable in design software.
Composition and content
The piece should be vertically oriented but must work clearly in a square crop. At the bottom, the soil should be dry, cracked and visually “tough”, with maybe a few tiny seeds just starting to break through. Moving upward, the ground should gradually soften and shift into healthier soil, then into small green shoots and young plants. The top section should transition into a rich, colourful forest canopy that feels abundant and fully alive. The progression from bottom to top should read clearly as a journey from struggle to thriving, even at smaller sizes.
Style and mood
The artwork should combine natural elements with a slightly surreal, dreamy quality. Use smooth gradients, soft glows, subtle light rays and layered colour to create depth. The overall feeling should be calm, uplifting and reassuring rather than aggressive or overly intense. It should feel spiritual without being religious or doctrinal.
Colour
Use a warm, earthy palette at the bottom (browns, muted oranges, dusty tones), moving into fresher greens in the middle and more vibrant greens, teals and soft golds at the top. Light should feel like it is increasing as you go upward, possibly with a suggestion of a soft sun or light source near the top of the image to hint at guidance and hope.
Formats and technical requirements
Create the final artwork as a vector or high-resolution layered raster, suitable for both digital and print. Deliver as:
• Master file: AI or layered PSD
• Exports: PNG and JPEG in 1:1 (square) at 3000 × 3000 px or similar high resolution
Ensure it still reads clearly when reduced to profile-image size.
AI usage (if applicable)
If using AI to generate base imagery, please:
Refine, clean and retouch in design software (no obvious AI artefacts).
Maintain consistent style and colour across the whole piece.
Ensure licensing is suitable for commercial use.
Part 2 – Simplified path-and-woman mark with strapline
Objective
Create a simplified, clean mark based on the existing concept of a woman walking along a path towards the sun. This should function as a logo-style element that can be used with or without the full artwork from Part 1.
Content and composition
The mark should show a stylised path leading towards a sun or light source, with a simplified, graceful outline of a woman walking forward. Keep shapes minimal and iconic rather than detailed illustration. The path should visually suggest direction, progress and momentum. The sun/light should echo the hopeful energy of the main artwork.
Style
Use clean lines and simple shapes that reproduce well at small sizes. The mark should feel connected to the main artwork in tone and energy but be usable in one colour (for example, dark green or a deep warm tone) as well as in a more colourful version if appropriate.
Typography and strapline
The text lockup should read:
Main title: “Rise Up, The Journey”
Strapline: “Quality of Life in Every Stage”
Use a contemporary, legible typeface with a human, approachable feel. Avoid anything too corporate or too ornamental. Create at least two lockups: one stacked (title above strapline) and one horizontal, suitable for web headers and social banners.
Technical requirements
Provide the mark and typographic lockups as vector artwork. Deliver:
• Logo files in AI, PDF and SVG
• PNG exports with transparent background at various sizes for digital use
The simplified mark should remain recognisable and readable at small sizes, such as social icons and favicons.
Usage and consistency notes
The hero artwork (Part 1) and the simplified mark (Part 2) should feel like they belong to the same visual world. Colour, mood and sense of progression should be aligned. The overall result should help the audience feel that change is possible, that every stage has value, and that they are being gently guided towards a more vibrant, fulfilling life. |
