About Us: We're Dante Systems, a UK-based training management software company serving commercial training providers across the UK. We help training businesses move away from overpriced, overcomplicated systems and workarounds to manage their courses, bookings, trainers, and finances all in one place.
Project Brief: We need a professional 60-90 second explainer video for Google Ads YouTube retargeting campaigns. The video should speak directly to training provider owners and managers who are fed up with juggling multiple systems, spreadsheets, and manual processes.
What We Need: Video Requirements:
Duration: 60-90 seconds Style: Professional, clean, B2B SaaS-focused (similar to Slack/Calendly/Asana explainer videos) Format: Animated explainer or screen capture with motion graphics Tone: Direct and no-nonsense - we're solving real operational headaches for busy training businesses
Content Structure: Hook (5-10 seconds): "Running a training business with multiple systems, spreadsheets, and constant workarounds?" Problem (15-20 seconds): Pain points of juggling bookings, trainer scheduling, invoicing, delegate management across different tools - and paying enterprise prices for overcomplicated software Solution (25-35 seconds): How Dante puts everything in one system - course scheduling, online bookings, trainer portal, delegate management, CRM, invoicing Social Proof (10-15 seconds): Built specifically for training providers with 110+ customers, saving them days per month CTA (5-10 seconds): "See Dante in action - book your free demo at dante.co.uk"
Key Messages to Hit: Stop paying enterprise prices for features you don't need No more forcing generic event software to work for training Everything in one place: courses, bookings, trainers, delegates, invoicing Built specifically for commercial training providers Fixed-rate pricing, simple rollout
Deliverables: 1 x 60-90 second video (16:9 format for YouTube) Professional voiceover (British accent) Background music (royalty-free) Revisions included Source files upon completion
What We'll Provide: Script collaboration (we know our audience's pain points, you know video storytelling) Brand guidelines and logo Access to our platform for screenshots if needed Examples of competitors' videos and style we like
Requirements - PLEASE READ: You MUST provide 2-3 examples of SaaS explainer videos you've created (preferably B2B) Experience with UK B2B/SaaS companies strongly preferred Understanding of "problem-agitate-solve" storytelling for B2B Able to make software features feel tangible and valuable Professional communication throughout
Application Requirements - To be considered, your proposal MUST include: 2-3 links to similar SaaS explainer videos you've created Your typical turnaround time for a project like this Brief outline of your process Confirmation you can provide British voiceover (AI or human) Your exact price (please don't just bid the budget amount) One line about what makes a great B2B explainer video
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