We need a high-quality mockup image to visually represent the Green Claims Policy document for The Anti-Greenwash Charter. This mockup will appear prominently in the website header and be repurposed for social media, presentations, and marketing materials. The image should evoke professionalism, credibility, and trust — emphasising that signatories of the Charter have a certified, responsible approach to marketing and communications.
Purpose
The mockup should:
Visually promote the creation and ownership of a Green Claims Policy by signatories.
Reinforce the value of certification with The Anti-Greenwash Charter Certified Signatory logo.
Be easily adaptable across multiple formats (website, print, digital campaigns).
Design Direction 1. Composition
Primary focus: The Green Claims Policy document.
Include the Certified Signatory logo prominently in the bottom-right corner or near the header to reinforce credibility.
The document should appear as a physical object — slightly angled or curved for realism — not flat.
Clean background that complements the website’s dark navy aesthetic.
2. Style
Minimalist and premium.
Reflect the tone of trusted, verified communication.
Subtle shadows or depth to make the document feel tangible.
Use soft lighting or gradients to match the visual style seen in current Charter assets.
3. Key Elements
Document Title: “Green Claims Policy” (use existing typography or match brand font — bold and clean).
Logo: Use The Anti-Greenwash Charter Certified Signatory logo.
Optionally, include the Version 1.0 text line for realism.
Integrate the hero image (woman balancing on fence) as a cover photo or subtle background if compositionally effective.
Deliverables
Main image (for website header) in PNG and WebP formats
Aspect ratio: 16:9
Transparent and solid background versions
Social/Promotional crops: 1:1 (Instagram/LinkedIn) and 4:5 (feed/post)
Resolution: Minimum 2500px width (web-optimised version also required)
Editable Source File: PSD, AI, or Figma
References
Use the visual hierarchy and style consistency from the Charter website (clean typography, modern minimalism, dark navy theme, soft drop shadows).
Current GCP mockups can serve as a guide but should be elevated with a more cohesive brand feel.
Notes
The logo must remain legible at all sizes.
Avoid clutter or over-design — simplicity and trust are key.
The result should make the viewer feel that owning a Green Claims Policy is a mark of credibility and responsibility.
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