I’m refreshing the visual identity for Gotcha Goods—our new pallet liquidation-reseller marketplace that brings together sales, product listings, and live auctions in one place. The logo has to strike a tricky balance: a modern abstract mark built with bright, vibrant colours, yet solid enough to evoke trust and reliability from first glance. What I have in mind • Style: Abstract symbol that can stand alone or sit beside the name. • Palette: Bold, energetic hues (think lively gradients or complementary pops), but handled with restraint so the brand still feels professional. • Tone: Clean lines, contemporary geometry, and a confident look that scales well for website headers, mobile app icons, auction banners, and packaging labels. Key deliverables 1. Primary logo: full-colour vector (AI, EPS or SVG). 2. Secondary/monochrome version for dark & light backgrounds. 3. High-resolution PNGs with transparent background. 4. Favicon/app icon cut-downs. 5. Quick spec sheet noting colour codes and any fonts used (commercial-use licensed or free). I’ll provide speedy feedback on sketches or concept rounds; feel free to suggest tweaks that keep the design fresh while preserving that trustworthy edge. Let’s create a mark that makes shoppers say “Gotcha!” with confidence the moment they see it.
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