We are looking to create a brand toolkit and packaging design for a high-protein milk brand called “Macro” that is targeted at fitness enthusiasts.
We would like to explore 3 distinct creative routes. Each route should show: - Logo treatment (Macro primary + secondary lockups, colour/B&W versions all in vector format) - Fonts (headline + body, must be Google/free fonts or easy to license) - Colour palette (primary, secondary, accent, with HEX/RGB/CMYK codes) - Secondary brand assets (icons, shapes, patterns, etc. for tables, infographics or social use) - Example packaging design (applied to a 1L Tetra Pak carton, which must include reference to 100g of protein)
The style should be simple, uncluttered, and fit for online use (i.e., on mobile). We like brands such as AG1 and Huel, so can reflect some similar design elements. Our product is gender neutral and should appeal to men and women.
After review, we will select 1 route to develop fully into a final brand toolkit.
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