We’re seeking a hands-on assistant who can support strategy, filming, light editing, and—critically—TikTok analytics. You’ll help design the content pillars and calendar, produce short-form videos, and coach Blair to self-serve analytics and programming going forward.
What You’ll Do ● Develop an overarching social strategy with 3–5 content pillars aligned to fashion, beauty, and C-suite work themes. ● Build and maintain a simple, repeatable weekly posting calendar (tests, formats, hooks, and CTA notes). ● Provide deep analysis coaching of TikTok performance (watch time, retention curves, hooks, A/B tests, hashtag/search trends) and explain the Creator Rewards/monetization mechanics. ● Create step-by-step guides and provide live coaching so the CMO can independently run basic analytics and evaluate content performance. ● Assist with filming (framing, lighting, audio tips) and basic editing for TikTok (cuts, captions, text, transitions). ● Identify relevant trends/sounds and adapt them to brand voice while maintaining professional/brand-safe standards. ● Deliver brief weekly snapshots (what worked, what didn’t, next tests) and a simple KPI dashboard.
What You’ll Bring ● Strong knowledge of the lifestyle creator space (fashion/beauty + professional leadership content). ● Proven TikTok analytics skills (reading native analytics, retention/CTR insights, search/SEO, basic experimentation). ● Familiarity with Creator Rewards/monetization programs and how incentives influence format and cadence. ● Basic editing proficiency for short-form vertical video (e.g., CapCut, Premiere Rush, VN). ● Comfort filming on mobile and advising on lighting/audio for polished, efficient shoots. ● Clear communicator who can teach and document processes for a busy executive. ● Organized, proactive, and able to protect confidentiality and brand standards.
Nice to Have ● Experience with TikTok Shop/Affiliate, UGC workflows, and creator collaborations. ● Copywriting chops for hooks, captions, and CTAs. ● Familiarity with simple planning tools (Google Sheets/Drive, Notion, Asana/Trello). ● Understanding of social SEO (keywords, hashtags, metadata).
Success Looks Like ● A clear 3–5 pillar framework and consistent posting cadence. ● Short, actionable weekly analytics reports with next steps. ● Measurable improvements in retention, watch time, and saves/shares. ● The CMO can self-serve analytics using your guides and training.
Hours & Compensation ● 10 hours/week for the first 4 weeks (onboarding, pillar buildout, training), then 5 hours/week ongoing. ● $25/hour
How to Apply Please send: 1. A brief note on how you’d structure 3–5 pillars for this brand. 2. 2–3 TikTok links you’ve filmed/edited or managed, with one-line performance context. 3. A sample one-week posting calendar (titles, hooks, format, KPI to watch).
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