My company needs a complete, end-to-end workflow for lead-generation campaigns on Facebook and Instagram that speak directly to our local audience. This includes producing fresh advertorial image content, launching the ads, and managing performance day-to-day through Meta Business Suite or Ads Manager.
Scope of work • Design eye-catching, brand-aligned images sized correctly for both feeds and stories. • Build lead campaigns in Facebook Ads Manager with accurate geo-targeting and custom audiences drawn from our local market. • Write concise, persuasive copy for each creative. • Schedule, monitor, and optimise every ad set—adjusting bids, audiences, and placements to keep cost per lead low. • Provide weekly performance summaries highlighting impressions, clicks, CPL, and recommendations for the next cycle.
Acceptance criteria • A/B test at least two image variants per campaign. • CPL stays within the agreed range for our industry after the first optimisation week. • All assets and reports remain accessible in our Business Manager account.
With this setup I’ll have a steady flow of qualified local leads and clear visibility into how every ad dollar performs.
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