Straightforward navigation, visitors can quickly find services (training, residential, walks).
Tone is direct, friendly, and practical – it reads like you’re speaking to dog owners rather than marketing at them.
Strengths
Personal authority: military background and experience are woven in without being overbearing, providing credibility and a disciplined edge.
Clarity: Each service is described in plain terms – no fluff or jargon. Owners know exactly what I do.
Trust-building: Testimonials, reassurance about flexibility, and your emphasis on real-life results help position me as approachable and reliable.
Local focus: make it clear I'm South Devon-based, but open to clients further afield.
Style
It’s professional without being corporate. I don’t want to try to overcomplicate or oversell.
Reads more like a conversation with me than a polished ad campaign – which is appealing to owners looking for someone they can trust with their dogs.
Emphasis on structure, reliability, and results comes through in the way services are framed.
5 page set up- Home, about me, services, testimonials, contact & Sales. links to IG & FB, I have outlook in the business name already. I want to be able to edit text and images easily throughout the life span of the site. Wordpress
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