Expected duration: 1 day or less The campaign is called #TheMileBetweenUs, with the Gherkin (30 St Mary Axe) as a key visual anchor. The ads should capture the same gritty but hopeful feel as the originals, reflecting the contrast between wealth in the City of London and homelessness just one mile away. Deliverables: • 8 recreated ads (print- and digital-ready) • Each ad must include, in consistent positions across all 8: o Campaign strapline/copy (provided) o #TheMileBetweenUs hashtag o “Hope Begins in a Safe Space” tagline o Providence Row logo o Safe Spaces Appeal logo o Eastern City BID logo o Web address: www.providencerow.org.uk • Output formats: o Print (high-resolution PDFs/JPEGs, CMYK, 300dpi) o Digital boards (various aspect ratios) o Social media formats (square, landscape, portrait JPEG/PNG) Style & Requirements: • The Gherkin must feature prominently in the chosen stock imagery, as it is the cornerstone of the campaign identity. • Imagery should be gritty, urban, and impactful, but still convey hope and humanity. • Layout must be standardised across all 8 ads — consistent positioning of text, logos, and web address. • Ads must reflect Providence Row’s brand identity and professional standards, while keeping the campaign’s raw edge. • Designer must source and use rights-cleared stock photography (licensed for commercial use). What We Will Provide: • The 8 AI-generated ads as reference visuals • Campaign copy and straplines • Providence Row logo • Safe Spaces Appeal logo • Eastern City BID logo • Guidance on placement and style consistency
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