Expected duration: 1 - 2 weeks About Our Business We are an IT services and consulting company specializing in custom software development. We're looking for a Google Ads expert to help us generate high-quality leads and meeting bookings through targeted PPC campaigns.
Primary Goals:
1. Generate qualified leads through contact forms 2. Drive meeting bookings with potential clients 3. Optimize our existing campaign performance 4. Identify and fix current campaign issues
Current Situation: We have a Google Ads campaign currently running that isn't delivering the results we expected. We need a specialist who can: 1. Audit our existing campaign to identify flaws and inefficiencies 2. Optimize current campaigns for better lead quality and conversion rates 3. Create new campaigns if needed to improve performance 4. Set up proper tracking to measure lead generation and meeting bookings 5. Provide regular reporting on campaign performance and ROI
Specific Requirements 1. Campaign Management: a. Keyword research for IT services and software development terms b. Ad copy creation and A/B testing c. Landing page optimization recommendations d. Bid management and budget optimization e. Audience targeting and remarketing setup
2. Reporting & Analysis: a. Weekly performance reports b. Conversion tracking and attribution analysis c. ROI analysis and recommendations d. Campaign optimization suggestions
3. Project Timeline a. Initial Phase: 1 month trial to assess effectiveness b. Ongoing: If results are satisfactory, we're open to extending the engagement
What We're Looking For 1. Required Experience: a. Proven track record with B2B Google Ads campaigns b. Experience in IT services/software development industry (preferred) c. Google Ads certification d. Experience with lead generation campaigns e. Knowledge of conversion tracking and Google Analytics
2. Deliverables Expected: a. Complete campaign audit report b. Optimized campaign structure c. New ad copy and keywords (if needed) d. Conversion tracking setup e. Weekly performance reports f. Recommendations for improvement
3. Budget Considerations We're open to discussing budget based on your expertise and proposed strategy. Please include your recommended monthly ad spend range along with your management fee structure.
4. Application Requirements Please include in your proposal: a. Examples of successful B2B/IT services Google Ads campaigns b. Your approach to lead generation through Google Ads c. How you measure and optimize for lead quality d. Your recommended budget range for our industry e. Timeline for initial campaign audit and optimization
We're looking for a data-driven professional who can demonstrate real results and provide transparent reporting throughout our partnership.
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