T-Shirt Design Brief (for Y YACHTS) Project Title: Fresh & Vibrant T-Shirt Designs for Y YACHTS About the Brand: Y YACHTS is a premium sailing yacht company known for elegance, adventure, and the spirit of the sea. Our apparel should reflect the same values: modern, fresh, nautical-inspired, and aspirational. Project Goals: Create a set of unique T-shirt designs that blend nautical aesthetics with modern lifestyle fashion. Incorporate vibrant, catchy claims/slogans that embody freedom, adventure, and luxury at sea. Ensure designs appeal to yacht owners, sailing enthusiasts, and style-conscious customers. Design Requirements: Style: Fresh, minimalist, and bold with a nautical feel. Colors: Prefer navy blue, white, turquoise, coral, and other maritime tones. Typography: Clean, legible, and stylish. Claims/Slogans Example Themes: Freedom at Sea Sail Beyond Ordinary Crafted for the Horizon Wind. Water. Wonder. (Designers are encouraged to suggest their own too.) Format: Print-ready vector files (AI, EPS, or high-res PSD). Quantity: At least 3–5 initial design proposals. Deliverables: 3+ design concepts (front + back if applicable). Editable source files. Mockups on T-shirts (flat and lifestyle images). Target Audience: Men & women, 25–60, with interest in sailing, yachting, and luxury lifestyle. Timeline: First draft concepts within 2 weeks of project start. Budget Range: (To be confirmed by company.)
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